I recently went to a car dealership to have my oil changed. I walked toward the lounge adjacent to the showroom, but instead of heading straight to the lounge, I ...
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Until next time…
I am writing my last blog article for PSB. I have been given an opportunity to help spearhead an initiative with a major bank in playing a more prominent role ...
Read More »Want to increase dealership performance? Take a vacation.
If you work in the retail end of the powersports industry, then you work often in a pressure cooker that is almost ready to explode on a daily basis! No ...
Read More »Engage your customer’s senses in the fight for increased sales
I want you to use your inventory as a weapon! Let me be clear on this: I am not encouraging anyone to throw a set of Vance and Hines at ...
Read More »Brace yourself: Columbus is coming
Sorry for the “Game of Thrones” reference, but the season finale was just this past Sunday. However, it’s true: Columbus is coming! The American International Motorcycle Expo, also known as ...
Read More »How to get over a bad review
Often, I am asked the question, “How can I get rid of my negative reviews?” or “Should I just turn off reviews?” Reviews online and on your Facebook page may ...
Read More »Be a better sales professional
Zig Ziglar was a master of explaining the key aspects of being a complete sales professional. He would break these points down into small digestible pieces and, to really drive ...
Read More »Capitalize on the end of the summer slowdown
The long days of summer are getting shorter, and kids are back to school in many parts of the country. Autumn is just around the corner, but just because the ...
Read More »OEM rebates and incentive: Time bombs that could cost you
Everyday there are time bombs going off in your dealership that can cost you big bucks! These time bombs are called rebates, holdback amounts and other incentives. These types of ...
Read More »Turn off the noise
It’s time to turn off the noise. Similar to the frog in the pot analogy, that white noise we keep in the background has increased in volume to the point ...
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