From the Editors
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There’s still time to make it to AIMExpo 2014
It’s now October, and fall is in the air. For those in the northern states, it means motorcyclists are trying…
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Don’t miss Year 2 of the Powersports Business Institute @ AIMExpo
A few months ago, I was talking to Curtis Sloan for a story for our June issue, and the subject…
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Optimism abounds at distributor show
The buzz in the expo hall at the Tucker Rocky/Biker’s Choice Dealer Show this past weekend was something to take…
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Finding what resonates with Bit.ly
Analyzing fan, follower and customer data is one of the most important things to understand about social media. Just about…
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What makes your dealership exceptional?
Picture this: In one room there are a variety of dealership principals, general managers and employees. Gina Marra, GM of…
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What are you touting? Discounts or value?
A couple months ago, I was in my car, and a commercial came on the radio that caught my attention.…
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Are you following up with every prospect?
People who know me well know I’m a big fan of a particular automotive OEM. Cars have been a big…
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The value of a demo ride
Last fall I was invited to a PWC demo. I’ll admit I was a little nervous about keeping up with…
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Remembering to adapt
Today’s business rags are filled with stories about mega-businesses that have fallen on hard times. J.C. Penney, Best Buy, Sony,…
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Pounce on your customers’ excitement
O.co Coliseum in Oakland, Calif., was packed Saturday night. As the lights went out and top Supercross racers rode around…
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2013: What a year!
With a week to go until 2013 closes, I thought it would be appropriate to reflect on some of the…
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Take advantage of free resources
We all know running a business isn’t a cakewalk — that’s why so many dealers turn to Powersports Business, its website,…
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Maybe you should grow strawberries
Whether anyone believes it or not, the Great Recession is over, and the economy is recovering. American GDP is back…
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Are you already thinking about the holidays?
Halloween is quickly approaching, and we all know what happens next. Before we know it, Thanksgiving will be here, followed…
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Small data, big payoff for hiring
Talent: the ability and aptitude to complete athletic, academic and artistic tasks. The explosion of data available from every device,…
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Do your customers know you’re open 24/7?
As I was making my five-hour trek to the Parts Unlimited/Drag Specialties NVP show in Madison, Wis., this past weekend,…
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Visions of snowmobiles already in our heads
Looking at this week’s forecast, the temperature’s going to be topping the century mark in Austin, Texas. Here in Minnesota,…
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The when and where of your events
Dealers put a lot of effort into events. We’ve seen the gamut of cool ideas — from dog washes to…
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If airlines can succeed at customer service, so can you
Airlines are not exactly known for their excellent customer service. With their cramped space, crummy food and lack of overhead…
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Summer promotions to heat up sales
Summer officially comes this Friday, but we in the powersports industry know “summer” hits as soon as the weather breaks…
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