Going into this year’s Power 50 dinner, we at Powersports Business were already excited. Not only had we received twice as many applications as we did last year, but more ...
Read More »From the Editors
5 Things I’m looking forward to at AIMExpo
1 week, 0 days and 16 hours until I leave for this year’s AIMExpo. I’ve been slowly watching the countdown app on my iPhone since it was at 25 weeks, ...
Read More »PSBI@AIMExpo sessions: How to choose which ones to attend
If you’ve ever been to the Powersports Business Institute @ AIMExpo, you know one of the hardest things to do is choose which sessions to attend. And if you’ve never ...
Read More »Sturgis shows the motorcycle industry is alive and well
Walking through the streets of Sturgis three short weeks ago, I was blown away. Having never been to the rally, I had made every attempt to mentally prepare for the ...
Read More »Slow ride, taking it easy
A few weekends ago I had the opportunity to cross another industry “first” off my growing list — riding my first PWC. I’ve written about PWCs in the past, like ...
Read More »Follow me to Sturgis
It’s my turn to write a blog for PSB, but my mind is on one thing this week — Sturgis. I recently found out that I’ll be representing PSB at ...
Read More »Social media: Reaching new audiences
In February, managing editor Liz Keener wrote a blog post on encouraging younger generations to ride. It’s important for the powersports industry to expand and cater to individual customer’s needs. ...
Read More »Are bikini bike washes limiting your customer base?
I often look at dealership e-newsletters and think, “I can’t be the only one.” There’s no way I’m the only female receiving this e-newsletter who’s not excited about the upcoming ...
Read More »Increase add-on sales with package deals
My husband and I wandered into a furniture store yesterday, and a salesman met us near the door to ask if we were looking for anything in particular and to ...
Read More »Reassessing your market
When was the last time you took a long, hard look at your local market and who you should be marketing to? Was it before Y2K? When three-wheel ATVs were ...
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