Dealer Consultants
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An educated guess, or a history of success?
Who are you marketing to? The answer to this question shapes your entire campaign, yet is overlooked too often. Of…
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Do customers always know best?
Henry Ford once said, “If I had asked my customers what they wanted, they would have asked for a faster…
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The critical components of every successful marketing campaign
There’s a recipe for success when it comes to planning and creating a successful marketing campaign. In fact, there are…
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What comes after the retail sales crash?
You’ve survived a generational downturn in sales. Now make sure you’re ready to take advantage of the opportunities ahead. If…
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Direct Response vs. Image Enhancing Advertising
We’re in a new era and a new economy. As I’ve previously written, the industrial age is behind us and…
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Right-Sizing the Business (Powersports)
Most powersports dealers have had a great run in the past 5-10 years. While business can’t ever really be called…
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Online vs. offline advertising
It’s no secret that effectively choosing your advertising methods is much more complex now that we’ve entered the Information Age.…
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Focus on running effective, lead-generating advertising
A phrase commonly heard at Dealership University is “recession-proof your dealership.” While that sounds great, I believe many dealers hear…
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You can’t have a bad day…
Each of our 20 groups has a private e-mail system so they can discuss business issues with other group members.…
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Recession proof your dealership
Most dealer principals are in the motorcycle business because they’re passionate about motorcycles, not because they love to compile and…
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