Dealer Consultants
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Session one: Presentation and demonstration
The classroom is not the place to go into the specifics of each model. It would take way too…
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Auto response on autopilot?
The difference between the right word and the almost right word is the difference between lightning and a lightning bug…
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New overtime changes coming to a dealership near you
Hey, dealers! It’s time to get ready for some very interesting payroll changes that are coming down the pike from…
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Sex sells? Research says…
Liz Keener’s recent article, Are bikini bike washes limiting your customer base, sparked many comments, including this lively discussion on…
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Session one of sales training: Part two
Normally, I tell a quick joke after the break to try and relax the class. I know there is a…
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What kind of protection do you use?
If you’ve been following the business manager’s story I’ve blogged about over the past couple of months, you know that…
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Why we do…
“There are two great days in a person’s life — the day we are born and the day we discover…
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Find your dealership’s next superstar using social media!
Most of what we knew about finding good employees has changed, and yet some things have stayed the same. Even…
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3 Ways to promote the positive
If you think “marketing ethics” is an oxymoron, skip this column. I’m a guest lecturer at the local university and…
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Session one of sales training
Session One: S.O.B S.O.B. stands for Sit On Bike. It is a very important step. Not just for customers getting…
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