Aftermarket
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The end of mass
Mass — we have been chasing it, advertising to it, selling towards it and building our businesses and brands to address…
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Overcoming objections
Just as important to listening to the customer when asking qualifying questions, we need to listen to our customers at…
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So you want to be a powersports entrepreneur?
With consumer confidence on the rise, you may be thinking now is the time to launch that idea, start that…
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Spring break 2017
Take a break from your day and make sure that you are ready for spring as we start the 2017…
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Is it time to employ a new strategy?
When all of us are playing the same game, your strategy to market customer experience and ease of doing business…
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What running taught me about business
Engage your senses to help you take in what you are currently overlooking. Recently I was in Texas for the…
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2017: Trends that favor our industry
2016 is over, and for most of us in powersports we are letting out a large sigh of relief for…
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Treat customers as you would a G.U.E.S.T. in your home
We have another chance of winning back our customers in the brick or mortar stores. If we are going to…
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Impatience is a virtue
So it’s the week before Christmas and like everyone else who celebrates the holiday, or who’s performance is measured on…
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On the importance of following up
In this day of instant gratification and ease of spending our hard-earned money it has become second nature for consumers…
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