Blog Spotlight
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It pays to be a winner
Does your team want to win? Are you set up to win? Are your people rewarded for winning? Let’s take…
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Management styles that hurt your business — Part two
My previous blog article was about two management styles that hurt your business. The first article focused on absentee ownership…
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Use mobile to reach new customers
One of the biggest challenges, and goals, for most dealerships is to reach new customers. Growing your business for long-term success…
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Virtually stand by me
Powersports dealers often operate with a small staff that wears many hats. Unfortunately, F&I is one hat that can be…
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Leave a message at the beep!
The primary website objective for most powersports dealers is to generate unit leads. Calls to action are placed on the…
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Capitalize on mobile marketing
When was the last time you sat down to think about how you could make your customers’ shopping experiences better?…
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How manufacturers can leverage Facebook Lead Ads to drive customers
According to Facebook, consumers spend an average of 50 minutes per day on the social network. They are also using…
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Using store layout to encourage impulse buys
Major retailers spend millions of dollars on design consultants to best facilitate the store space to boost sales and encourage…
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Put your mouth where your money is
In previous blogs I have been referencing the changing business environment we are seeing at the OEM, distribution and dealership…
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The sales cycle extends beyond the season
Seasonal advertising is one of the biggest mistakes powersports dealers are making. Most dealers have been trained or have trained…
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The rise of the micro-influencer
One of the most talked about trends in marketing today is the use of influencers to promote a product or service.…
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Sell more units with user-generated content
A buzz phrase you may be used to hearing in digital marketing is User-Generated Content, or UGC. What is UGC,…
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Why does your dealership need a social media policy?
Social media has changed the way we do business at almost every level of the dealership and it has changed…
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Use the tools in your toolbox
In the age of specialization and our climate of doing less with more, are you taking full advantage of the…
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Management styles that hurt your business
One of the best things about owning a dealership is that you are the one steering the ship and are…
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The desirable employee
I was recently reviewing my daily barrage of Facebook posts when I noticed a post from a friend that included…
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Shifting powersports market
At the beginning of 2017, industry experts expected the powersports market to see growth. So far, that forecast has not…
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7 messages your dealership should be sending
Integrating mobile into all facets of your dealership can be challenging. You want your customers to receive effective communication no…
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Boost your business with online reviews
Reviews are huge for your powersports dealership, and they’re more important than ever in the age of the internet. Now…
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Protecting your dealership from cybercrime
Two notable cyberattacks have made the news this month. The first being the Google Docs phishing attack and more recently,…
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