News Release Motorcycle enthusiasts throughout Pennsylvania and the Northeast can celebrate the impending arrival of riding season at the Fifth Annual Modern Classics Motorcycle Show slated for Friday, March 6th ...
Read More »Author Archives: Kate Swanson
Protect your dealership’s assets through the balance sheet
“Hey, Forrest! I made $200,000 in net profit in 2014! That’s great right?” a long-term friend and colleague in the motorcycle industry asked me. I told him that it was ...
Read More »AIMExpo honored for attendance, exhibitors and exhibit space
News Release The publication Trade Show Executive (TSE) revealed that the American International Motorcycle Expo (AIMExpo) has earned a place amongst the “Fastest 50 Class of 2014” which recognizes the ...
Read More »Parts Unlimited launches 2015 Offroad Catalog
News Release Parts Unlimited is proud to announce the release of its 2015 Offroad catalog — the perfect offroad motorcycling resource for you and your customers. This catalog has been ...
Read More »Ski-Doo reveals 2016 lineup
News Release BRP [on Monday] introduced the 2016 Ski-Doo snowmobile line-up at its semi-annual dealer meeting. Features include an industry-first adjustable ski, new models, expansion of proven technologies and more ...
Read More »What you need to know about new SEO updates
Google made a lot of exciting developments in 2014 to make for a more productive 2015! Here are a few of those changes highlighted below: Pigeon In 2014, Google launched ...
Read More »Are your displays aged, broken and stale?
Hello 2015! Welcome, I look forward to this new selling season! In preparation for the new season I have to remind us all that now is the time to remove ...
Read More »Fantasy Powersports: A commitment to excellence
It's 9 a.m. Monday morning, and you will soon hear a 20-minute speech from your sales manager about how awesome his fantasy football team played over the weekend. Soon, the ...
Read More »Capitalizing on empowerment trend?
Ah, the E word: Empowerment is “new” again? Years ago at Harley, we talked about using imagery and messaging to convey this powerful sentiment. At times, though, we lamented that ...
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