The AIMExpo has added another industry powerhouse to its showfloor with Tucker Rocky making its commitment to the 2018 show this October 11-14 at the Mandalay Bay Convention Center in Las Vegas. ...

Can-Am has announced the launch of the all-new snow-ready Apache Backcountry Track Kit from the Can-Am accessories group. The accessory, designed specifically for Can-Am side-by-sides, will be hitting Can-Am dealerships ...

Polaris is launching a first-of-its-kind Rapid Rope Recovery feature to its current PRO HD Winch lineup, and expanding the PRO HD Winch into the SPORTSMAN and ACE models. Rapid Rope ...

EVS Sports, a are of premium performance-drive protection products, is pleased to announce that it has added Kimpex as an additional distribution partner serving the Canadian marketplace. Kimpex has been servicing ...

The 2018 MTA Motorcycle catalog is now available in print and online formats. MTA has released a new 2018 Motorcycle catalog with 1,194 pages of product to supply our network ...

The 2018 racing season will not only see Yoshimura Suzuki Factory Racing team back on track to defend its MotoAmerica Superbike Championship, it also marks the 40th anniversary of one ...

BY LAUREN LABUNSKY Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are highly effective tools that can drive impressive results for your dealership website, especially when implemented together. However, ...

BRP Inc., which moved its U.S. headquarters to Plano, Texas last year, is considering spending $385 million on acquisitions to expand its product lineup, according to the Dallas Morning News. ...

Yamaha WaterCraft Group, together with Yamaha Motor Manufacturing Corporation of America, announced the one millionth Yamaha WaveRunner personal watercraft rolled off the line at its manufacturing facility in Newnan, Georgia. ...

For the first time in a decade, the visceral motorsport of short course racing will, once again, be unified — thanks to a newly completed partnership with Lucas Oil and a ...