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You only have to be good one day – today
The biggest secret to sales and life is to be self-motivated to do the best you can. Nobody can stop…
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Dealers find successful game plans for pre-owned sales
We all know pre-owned is hot right now. Even though many customers are beginning to recover from tough economic times…
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Could it be as simple as improving showroom lighting?
Can your dealership sell more motorcycles and accessories simply by improving your showroom lighting? Some dealerships make no change to…
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Gear up for 2012
Welcome to 2012. I hope you’re wearing your helmet and are geared up for what will be an interesting ride…
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Engage more buyers with online videos
As today’s buyer expects immediate and complete information up front, online videos are becoming another arrow in the salesman’s quiver.…
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Is everyone ready for Indy?
Dealer Expo starts just three weeks from today, and excitement for the show is really starting to build. It seems…
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Ready, set, go? Get real with your remodel
January, for me, is a very busy time with dealers gearing up for the coming season and new retailers going…
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A prescription for ailing sales
When we get sick, we head to the doctor. Typically, we get a general assessment and then the physician makes…
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What does your brand say about your dealership?
I ran across a discussion on LinkedIn recently that focused on branding. The person who started the discussion brought up…
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Increase event success with an online marketing plan
Events are an important part of your dealership’s marketing plan. Similar to the engagement that takes place via social media…
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