A week after announcing its plans to unveil new product at AIMExpo, Kawasaki Motors Corp., U.S.A. has revealed that it will also be exhibiting at Dealer Expo.
Kawasaki will present “Revive, Refresh, Recharge, Reach-out” at Dealer Expo, set for Dec. 5-7 in Chicago. The OEM will be displaying products and offering a lounge area, an H2O Bar with free water, charging stations for smartphones and other devises and an interactive learning hub at which Kawasaki’s marketing team will be showcasing Kawasaki’s newly-launched consumer website and sharing digital marketing best practices.
“In today’s powersports industry it is imperative that retailers adapt their marketing strategies to include the new social media and digital marketing techniques that the next generation of riders respond to,” said Chris Brull, Kawasaki marketing communications director. “We are looking forward to bringing our expertise in the field to the Dealer Expo retailers.”