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In this issue

Dealers remain optimistic

By Kate Swanson

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Majority below or on plan, hopeful for 2016 The Powersports Business/RBC Capital Markets Q1 survey revealed that dealers are experiencing a slow start to 2016 — but improved customer traffic and buying interest are giving those same dealers hope for a successful 2016. Of the 120 dealers surveyed in 48 U.S. states and Canada, 41 percent reported their Q1 performance ...

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Louisiana leads the nation in ATV accessory sales

Multi-purpose units continue to be big sellers Louisiana and Tennessee consistently rank highest among all U.S. states in ATV accessory sales, according to a study conducted by CDK Global Recreation for Powersports Business. CDK Global Recreation analyzed sales of 127,722 ATVs that total $830 million in unit sales and $23 million in accessory sales. The study covered multi-purpose, multi-purpose 2-Up ...

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Spring sled sales get strong feedback from dealers

By Kate Swanson

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Did you do $15K in PG&A sales at your snowcheck event? While some people celebrate March as a sign of spring and summer weather, snowmobile dealers across the country gear up for their own snowcheck season. With new 2017 product to amp up consumer interest and high event turnouts, it could mean positive sales growth for this year’s snowcheck participants. ...

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Farthing returns to Sea-Doo X-Team

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BRP is taking watercraft racing to the next level in 2016 with the Sea-Doo X-TEAM race programs and the return of an all-star roster of pro watercraft racers led by the winningest runabout racer of all time Dustin Farthing. The introduction of the new Sea-Doo RXP-X 300 and RXT-X 300 watercraft models has performance fans excited for the start of ...

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Bates Footwear gets exclusive deal with Tucker Rocky

Tucker Rocky/Biker’s Choice announced its new partnership with Bates Footwear and the addition of the full Bates Powersports line. Bates Footwear is known for itsr line of motorcycle footwear that draws on the experience it has making tactical and military footwear. “We are excited and pleased to announce this exclusive partnership with Bates Footwear,” said Brent Ash, Tucker Rocky Apparel ...

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Maxim makes retailing an inviting journey

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Power 50 dealership guides customers through the store Maxim Honda Yamaha in the Dallas suburb of Allen, Texas, leaves no doubt as to where to turn upon entering the store. An easily recognizable pathway on the showroom floor guides customers around the dealership, from the newly acquired Zero Motorcycles franchise, all the way through an impressive full lineup of Honda, ...

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Jet Renu renews Pro Watercross sponsorship

Jet Renu is returning to sponsor Pro Watercross as the “Official Powerboat & Watercraft Cleaning System” of the tour and world championship. “We are proud to continue our relationship with Jet Renu. It’s always great working with organizations like Jet Renu that understand our athletes’ needs and shares the same passion for pushing our sport forward,” said Pro Watercross managing ...

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PWC sales up 15 percent in January

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PWC sales once again were up for the 12 months ending in January, according to the latest Info-Link Bellwether report. The PWC segment showed the strongest results, up about 15 percent for the last 12 months. The ski/wake boat category also posted double-digit gains, up about 12 percent. The sportfish category was up just under 10 percent. The Bellwether report ...

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MAG parts ways with Media Group brands

Motorcycle Aftermarket Group (MAG) has started 2016 by shedding its former products in its Media Group. First, MotorcycleUSA.com notified readers in February that its run had come to an end: “What a long strange trip its been...Breaking news. LDI is pulling the plug on Motorcycle USA Friday. Thx for the 20 year run readers.” Later, in March, Cycle News, the weekly ...

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WSIA names Kevin Michael executive director

Former racer takes over for Larry Meddock, who remains chairman On a mission to promote and protect towed water sports long into the future, the Water Sports Industry Association (WSIA) announced Kevin Michael as the group’s new executive director, effective March 1. WSIA president John Archer welcomed Michael to his new position in front of 170 industry members during the ...

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