BRP is adapting its strategy to its growth plan by reorganizing part of its operations. Starting in 2013, the company will expand its existing production capacity in Mexico by transferring engines currently being manufactured in Juárez to a new plant. The assembly of PWC will also be transferred from Valcourt, Québec, to the new plant. In addition, BRP will assign the North American distribution of its parts, accessories and clothing (PAC) to a logistics provider.
The transfer of the PWC assembly to Mexico will enable BRP to be more competitive, and it will free space on the main assembly line in Valcourt to increase the Spyder roadster production and meet the increasing demand, the company said in a news release. The transfer of engine assembly to the new plant in Mexico will allow for increased production capacity in Juárez, which will help meet the fast growing demand for ATV and side-by-side vehicles already manufactured in that plant.
By using a specialized firm to handle the North American distribution, BRP will gain greater flexibility to meet the projected growth of its PAC business and will reduce capital investment while improving customer service.