California and Florida. They are two of the most prominent markets for the on-road motorcycle industry and unfortunately, two of the hardest hit U.S. retail markets in 2009. As a result, dealer closures in those crucial markets are much higher than other states, according to a study of one metric OEM’s dealership closures. Exclusive data provided to Powersports Business shows the massive retail falloff in these two key markets and two articles examine the effect the sales downturn has had on these two markets’ dealer networks.
See the articles listed below for more information:
Florida: Coping with 17,500-plus fewer sales
California: 30% dealer loss not out of the question
Copyright 2009 Powersports Business