In the hustle and bustle of walking the show floor, bidding at the Ride For Kids Happy Hour Auction and sitting in on my PSBI@AIMExpo session on Friday at 2:30 (hint, hint), it’s easy to miss a great opportunity you may not even know you have: photos, videos and celebrity quotes from the show can make for some incredibly engaging social media posts to share with your social media followers who didn’t make it to the show.
Don’t let these great potential posts slip past you at this year’s expo! Read on to learn three quick and easy ways you can leverage your trip to AIMExpo to add some excitement to your social channels.
Share a taste of the action. From the AMA Hall of Fame Induction Ceremony to the Legends and Heros of Supercross, AIMExpo is an action-packed star-studded affair – share the excitement with your followers back home by sharing some celebrity pics and videos live from the show.
Send out a product teaser. AIMExpo has the latest and greatest products on display. Take this opportunity to share a photo from a new product line you’ll be stocking soon. Your fans will be excited to stop by to see what’s new when you get back!
Share a behind-the-scenes look. Did you bring anyone with you? Staff photos at the show can be a great personal touch. Your followers will enjoy seeing the familiar faces of your staff. Combine a staff photo with a post suggesting your consumer fans ask your team about their experiences at AIMExpo to open the door for some great conversations that could generate leads.
It only takes one great post to grab someone’s interest and turn a casual follower into a buyer. Keep these ideas in mind to generate some great social posts and make the most of your time at AIMExpo.
Colleen Malloy is ARI’s director of marketing. Malloy has more than a decade of experience in the powersports industry and previously served as the editor of Motorcycle & Powersports News. ARI creates award-winning software solutions that help equipment manufacturers, distributors and dealers Sell More Stuff! — online and in-store. ARI removes the complexity of selling and servicing new and used inventory, parts, garments and accessories for customers in automotive tire and wheel, powersports, outdoor power equipment, marine, RV and white goods industries. More than 22,000 equipment dealers, 195 distributors and 140 manufacturers worldwide leverage ARI’s website and eCatalog platforms to Sell More Stuff!