That segment? E-commerce.
Powersports Business is surveying dealers across the nation about their online revenue and their e-commerce practices for an upcoming Webinar called “Improving e-commerce profits.”
So far, the results are very encouraging.
I can’t provide full results because we’re still surveying dealers. However, I can tell you we’re asking about a number of questions that are repeatedly asked around the industry, like:
• “Are the majority of online sales sold at or below MSRP?”
• “How do you, the dealer, market your online store?”
• “Are the majority of your dealership’s online PG&A sales to consumers living in your area or outside of your area?”
The Webinar will be held Wednesday, Sept. 8., at 1 p.m. Central Time. To register for the event, click here.