YAMAHA OF SAN ANTONIO, LTD.
5121 Crestway Drive, Ste 500
San Antonio, Texas 78239
Opened in 1997. Showroom covers over 17,000 sq. ft. Dedicated exclusively to Yamaha product. YoSA has 16 full-time and up to 10 part-time employees. A 2002 Yamaha White Diamond Dealer Award winner.
Brett La Selva
PARTS MANAGER BACKGROUND.
“Maintaining my own vehicles, along with years of road racing and off-road riding, have given me a great understanding of the products and services,” La Selva says. “So, it was actually my love for motorsports that prepared me for this position.”
“My responsibilities as parts manager begin with checking the copious amounts of stock for any shortages and listening to what the customer needs,” La Selva says. “Add to this the lines of communication that need to be kept open and fluid between sales, parts and service; ordering from over 100 vendors; making sure that the inventory stays correct; and overseeing the contact of all customers whose parts have arrived.”
THE PURCHASING PROCESS.
Orders are made six days each week, electronically and by phone. “Our inventory is never static,” La Selva says, “because what is popular today may not be popular tomorrow.”
DEALING WITH DISTRIBUTORS.
YoSA deals with a wide variety of distributors. However, Tucker-Rocky is the primary aftermarket source for Yamaha of San Antonio, and La Selva says he has no complaints regarding the service YoSA receives from Tucker. “Enough cannot be said about the level of customer service we’re provided from them,” he said.
“There is no one market that stands head and shoulders above the rest,” La Selva says. “The weather here is always so mild, powersports can be practiced year-round.” Cruisers, sport bikes, PWC, ATVs and dirt bikes are all strong sellers, and La Selva says billet product and other items offering mirror-like finishes are “as good as sold if a customer can see himself in it.” Tires, fluids and bolt-on items are big sellers off of the shelf, as are leather jackets and off-road apparel.
The parts counter is visible from the front door, but customers must pass vehicles, helmets, impulse items and — perhaps most important — a number of staff members. La Selva says products are stocked, faced and appraised on a daily basis by staff members at YoSA. “Everyone who works here is into motorsports, so who better to manage displays that appeal to riders than the riders themselves?”
YoSA runs on Comptron and ProQuest software, and La Selva says he has no complaints with the system. “So, with the software handling a lot of the paperwork,” he says, “I can pay attention to keeping my employees as happy as I can by providing them with a pleasant working environment that is business-like and fun at the same time.”
“The biggest challenge I find is seeing that everyone who walks through the front door feels that they have been treated with respect and courtesy so that they develop faith in Yamaha of San Antonio and choose to return,” La Selva says. “The customer is the reason for our success.”