If a picture is worth a thousand words, then what’s a YouTube video worth?
CalMoto in Mountain View and Livermore, California, recently posted a YouTube video to its channel of employee Arlie Ray comparing the new 2021 BMW R1250RT to the previous generation RT – his own 2018 R1200RT.
The video goes well beyond the standard 90-second promo at nearly nine minutes in length. You can view it in full below.
In the past Powersports Business spoke with GO AZ staff about their efforts to increase social media and video production in its digital edition. Has your dealership increased its online promotion efforts? If so, let us know how, and what has worked!