Powersports Business has learned that ACCEL Performance Group has been acquired by MSDP Group LLC, a portfolio company of private equity firm Z Capital Partners. El Paso, Texas-based MDSP’s other brands include Superchips, MSD, Racepak and Edge and is known as a global leader in vehicle aftermarket performance ignition and tuning technology.
ACCEL, also a prominent aftermarket parts manufacturer, includes Mr. Gasket, Mallory Ignition, Lakewood, QuickTime and Hays among its other brands.
“The acquisition of ACCEL significantly enhances our position in ignition technology and allows MSDP to expand our product portfolio aimed squarely at diehard racing and street performance enthusiasts,” said Rick Ruebusch, Chief Executive Officer of MSDP. “ACCEL complements our existing brands, providing us with both increased capability and an unmatched footprint in the aftermarket platform. With this complementary acquisition and ACCEL’s impressive portfolio of brands, MSDP has an even greater ability to serve our customers with new, innovative product offerings and a higher level of personal service.”
“The automotive aftermarket is a highly dynamic space with consumers that are deeply passionate about performance, reliability, and heritage as well as the challenges of next-generation vehicles and government regulations,” Ruebusch added. “Adding ACCEL to the MSDP family gives us the bandwidth and brands to ensure that we continue delivering value to our customers and stakeholders.”
“ACCEL is a natural fit for MSDP and a valuable addition to the Company’s product portfolio,” said James Zenni, chairman of MSDP and chief executive officer of Z Capital Partners, L.L.C. (“Z Capital”). “Since making our investment in December 2013, MSDP has experienced significant growth, as well as enhanced its product innovation, brand marketing and distribution strategies. We look forward to the company’s continued success with the addition of ACCEL and its impressive collection of brands.”