Dealership’s cooler giveaway nets 1,200 for email list

Raymond Walters, sales manager of Got Gear Motorsports in Ridgeland, Miss., only had to part with a YETI cooler. In return, the giveaway at the Mississippi Wildlife Extravaganza in Jackson landed him 1,200 entries that included email addresses.

Within days of the event, more than 400 participants had confirmed their subscription to the Got Gear Enewsletter.

“There were over 30,000 people that attended the show,” Walter said. “And we were the first booth when you walked in. We do this show every year, and we close 20-30 sales from it. It’s well worth the effort.”