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PWC, power boats continue sales growth

Posting a second consecutive sales gain, PWC sales growth remained in positive territory, approaching 10 percent sales growth during September. The news is according to the latest figures released from Info-Link Technologies.

Sales growth in the PWC category declined sharply at the end of 2012, bottoming out in early 2013 before heading into positive territory throughout the summer months.

Building upon sales growth gains sustained through the summer of 2013, sales of 15-foot or greater powerboats notched a fourth gain in year-over-year sales growth edging just less than 10-percent growth.

Ski boat sales growth, which has hovered around 10 percent for much of the past two years, showed significant improvement in September. The three-month, year-over-year percentage change in new unit sales for the category approached 25 percent, a sharp deviation from recent trends.

Outboards showed a similarly healthy surge, with year-over-year sales growth also approaching 25 percent. While sales growth in the outboard category dropped at the beginning of 2013, its growth has increased markedly every month since the start of the summer season.

The data is based on new U.S. boat registrations. Bellwether states are geographically dispersed states representing roughly half of the US boat market (which varies by market segment and time of year). Full graphs are available here: Info-Link Technologies Bellwether Report.

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