marine
-
Side-by-Side
Sure-Seal continues to grow its reach with new partnership
The Brandel-Stephens partnership is the company's third in the last several months, as it continues to grow its customer and…
Read More » -
Personal Watercraft
Pontoon manufacturer Whisper Marine acquires Crownline Boats
The acquisition follows a December 2025 purchase of Qwest Pontoons and expands Whisper Marine into the sport boat, deck boat,…
Read More » -
Honda
Strong sales leads Honda to restructure its powersports, marine divisions
Honda's powersports and marine divisions both exceeded 2025-’26 fiscal-year sales targets, prompting the OEM to restructure its Power Sports &…
Read More » -
Personal Watercraft
West Marine files for Chapter 11 bankruptcy
National boating retailer powerhouse West Marine filed for Chapter 11 bankruptcy on May 17, with its largest unsecured creditor Garmin…
Read More » -
Personal Watercraft
Ad agency develops new boating safety campaign for Water Sports Foundation
The WSF received funding last October to support six recreational boating safety outreach projects.
Read More » -
Distributors/Aftermarket
Sure-Seal partners with Powell to boost rugged connector access for off-road and marine OEMs
Under the agreement, Powell will distribute Sure-Seal’s rugged interconnect products through its global supply network for OEMs and equipment manufacturers…
Read More » -
Personal Watercraft
NMMA data shows softness across boating market in November
Key economic indicators continued to reflect a cautious consumer environment in November. The conference board’s Consumer Confidence Index fell to…
Read More » -
Yamaha
Yamaha Marine earns top honors in Miami
More than 80 marketing professionals judged entries across 22 categories, evaluating campaigns executed in 2025.
Read More » -
Personal Watercraft
Marine industry down double digits in November, smaller boats show resilience: Report
The data signals a softer finish to the boating season and continued normalization after pandemic-era highs.
Read More » -
Yamaha
Yamaha CrossWave named Boating Magazine’s 2026 Boat of the Year
According to Boating, the CrossWave stood out for redefining the role of a personal watercraft. Rather than fitting into traditional…
Read More » -
Personal Watercraft
PWCs boosting the boating industry
From affordability to luxury, from fishing to touring, both Sea-Doo and Yamaha see PWCs as essential to the long-term health…
Read More » -
Yamaha
ACCC blocks BRP’s proposed sale of Telwater to Yamaha
Australia’s ACCC watchdog has blocked the proposed sale of Telwater to Yamaha Motor Australia, keeping the Australian boat builder under…
Read More » -
Dealers
Sun Tracker leads pontoon brands in sales call effectiveness, according to study
According to Pied Piper, pontoon boat dealers trail their automotive and powersports counterparts in converting calls into store visits.
Read More » -
BRP
BRP to sell Manitou pontoon business to Marcott Family, refocus on powersports
This latest move follows BRP’s recent sale of Alumacraft, completed in the second quarter of Fiscal 2026, and the pending…
Read More » -
Yamaha
Skeeter Boats announces new ZXE model line
Yamaha subsidiary Skeeter Boats released its ZXE bass boat model line, with design and features that the company says prioritize…
Read More » -
Personal Watercraft
Skeeter’s 31st annual bass tournament to be held June 7-8 on Lake Fork in Texas
The annual tournament will award more than $250,000 in cash and prizes, with the top anglers receiving a Skeeter FXR20…
Read More » -
BRP
BRP continues its marine business dump with sale of Alumacraft
BRP has reached an agreement with Bryton Marine Group to sell its fishing boat operation Alumacraft, a deal that falls…
Read More » -
Dealers
Fox Powersports acquires two dealership locations in Michigan
Fox Powersports has announced the acquisition of Lakeside Motor Sports & Marine and Nelson’s Speed Shop, expanding its powersports presence…
Read More » -
Distributors/Aftermarket
Commercial Sewing founder Sam Mazzarelli passes away at 82
Mazzarelli loved snowmobiling and the powersport industry. He sponsored many races and was proud of his sponsorship of the Goodwin…
Read More » -
Personal Watercraft
Boating Industry editor joins PR firm as account director
Rushton Gregory Communications announced it is adding to the vast marketing experience it has relied on for the past two…
Read More »