marine
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Dealers
YMFC shines spotlight on boat dealer VForce Marine
Yamaha Motor Finance Corp. continues its Dealer Spotlight series for 2026 by highlighting the success of VForce Marine, a boat…
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Personal Watercraft
MarineMax agrees to $1.5B all-cash sale
MarineMax and Safe Harbor Marinas announced that they have entered into a definitive agreement, under which Safe Harbor will acquire…
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Yamaha
Yamaha Motor Canada appoints new director of marine business division
Megan brings 10 years of experience with Yamaha Motor Corporation, USA, to the position. Most recently, he served as pro…
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Dealers
West Marine to close 32 more stores as bankruptcy restructuring continues
West Marine filed for bankruptcy protection in May and has continued to reduce its retail footprint while maintaining operations at…
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Side-by-Side
Sure-Seal continues to grow its reach with new partnership
The Brandel-Stephens partnership is the company's third in the last several months, as it continues to grow its customer and…
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Personal Watercraft
Pontoon manufacturer Whisper Marine acquires Crownline Boats
The acquisition follows a December 2025 purchase of Qwest Pontoons and expands Whisper Marine into the sport boat, deck boat,…
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Honda
Strong sales leads Honda to restructure its powersports, marine divisions
Honda's powersports and marine divisions both exceeded 2025-’26 fiscal-year sales targets, prompting the OEM to restructure its Power Sports &…
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Personal Watercraft
West Marine files for Chapter 11 bankruptcy
National boating retailer powerhouse West Marine filed for Chapter 11 bankruptcy on May 17, with its largest unsecured creditor Garmin…
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Personal Watercraft
Ad agency develops new boating safety campaign for Water Sports Foundation
The WSF received funding last October to support six recreational boating safety outreach projects.
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Distributors/Aftermarket
Sure-Seal partners with Powell to boost rugged connector access for off-road and marine OEMs
Under the agreement, Powell will distribute Sure-Seal’s rugged interconnect products through its global supply network for OEMs and equipment manufacturers…
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Personal Watercraft
NMMA data shows softness across boating market in November
Key economic indicators continued to reflect a cautious consumer environment in November. The conference board’s Consumer Confidence Index fell to…
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Yamaha
Yamaha Marine earns top honors in Miami
More than 80 marketing professionals judged entries across 22 categories, evaluating campaigns executed in 2025.
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Personal Watercraft
Marine industry down double digits in November, smaller boats show resilience: Report
The data signals a softer finish to the boating season and continued normalization after pandemic-era highs.
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Yamaha
Yamaha CrossWave named Boating Magazine’s 2026 Boat of the Year
According to Boating, the CrossWave stood out for redefining the role of a personal watercraft. Rather than fitting into traditional…
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Personal Watercraft
PWCs boosting the boating industry
From affordability to luxury, from fishing to touring, both Sea-Doo and Yamaha see PWCs as essential to the long-term health…
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Yamaha
ACCC blocks BRP’s proposed sale of Telwater to Yamaha
Australia’s ACCC watchdog has blocked the proposed sale of Telwater to Yamaha Motor Australia, keeping the Australian boat builder under…
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Dealers
Sun Tracker leads pontoon brands in sales call effectiveness, according to study
According to Pied Piper, pontoon boat dealers trail their automotive and powersports counterparts in converting calls into store visits.
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BRP
BRP to sell Manitou pontoon business to Marcott Family, refocus on powersports
This latest move follows BRP’s recent sale of Alumacraft, completed in the second quarter of Fiscal 2026, and the pending…
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Yamaha
Skeeter Boats announces new ZXE model line
Yamaha subsidiary Skeeter Boats released its ZXE bass boat model line, with design and features that the company says prioritize…
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Personal Watercraft
Skeeter’s 31st annual bass tournament to be held June 7-8 on Lake Fork in Texas
The annual tournament will award more than $250,000 in cash and prizes, with the top anglers receiving a Skeeter FXR20…
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