marine
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Distributors/Aftermarket
Sure-Seal partners with Powell to boost rugged connector access for off-road and marine OEMs
Under the agreement, Powell will distribute Sure-Seal’s rugged interconnect products through its global supply network for OEMs and equipment manufacturers…
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Personal Watercraft
NMMA data shows softness across boating market in November
Key economic indicators continued to reflect a cautious consumer environment in November. The conference board’s Consumer Confidence Index fell to…
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Yamaha
Yamaha Marine earns top honors in Miami
More than 80 marketing professionals judged entries across 22 categories, evaluating campaigns executed in 2025.
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Personal Watercraft
Marine industry down double digits in November, smaller boats show resilience: Report
The data signals a softer finish to the boating season and continued normalization after pandemic-era highs.
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Yamaha
Yamaha CrossWave named Boating Magazine’s 2026 Boat of the Year
According to Boating, the CrossWave stood out for redefining the role of a personal watercraft. Rather than fitting into traditional…
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Personal Watercraft
PWCs boosting the boating industry
From affordability to luxury, from fishing to touring, both Sea-Doo and Yamaha see PWCs as essential to the long-term health…
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Yamaha
ACCC blocks BRP’s proposed sale of Telwater to Yamaha
Australia’s ACCC watchdog has blocked the proposed sale of Telwater to Yamaha Motor Australia, keeping the Australian boat builder under…
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Dealers
Sun Tracker leads pontoon brands in sales call effectiveness, according to study
According to Pied Piper, pontoon boat dealers trail their automotive and powersports counterparts in converting calls into store visits.
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BRP
BRP to sell Manitou pontoon business to Marcott Family, refocus on powersports
This latest move follows BRP’s recent sale of Alumacraft, completed in the second quarter of Fiscal 2026, and the pending…
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Yamaha
Skeeter Boats announces new ZXE model line
Yamaha subsidiary Skeeter Boats released its ZXE bass boat model line, with design and features that the company says prioritize…
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Personal Watercraft
Skeeter’s 31st annual bass tournament to be held June 7-8 on Lake Fork in Texas
The annual tournament will award more than $250,000 in cash and prizes, with the top anglers receiving a Skeeter FXR20…
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BRP
BRP continues its marine business dump with sale of Alumacraft
BRP has reached an agreement with Bryton Marine Group to sell its fishing boat operation Alumacraft, a deal that falls…
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Dealers
Fox Powersports acquires two dealership locations in Michigan
Fox Powersports has announced the acquisition of Lakeside Motor Sports & Marine and Nelson’s Speed Shop, expanding its powersports presence…
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Distributors/Aftermarket
Commercial Sewing founder Sam Mazzarelli passes away at 82
Mazzarelli loved snowmobiling and the powersport industry. He sponsored many races and was proud of his sponsorship of the Goodwin…
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Personal Watercraft
Boating Industry editor joins PR firm as account director
Rushton Gregory Communications announced it is adding to the vast marketing experience it has relied on for the past two…
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Personal Watercraft
Boating Industry expands leadership team, names Madelyn Pegg managing editor
PSB Associate Editor Madelyn Pegg has been promoted to managing editor of Boating Industry,
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Sea-Doo
Sea-Doo dealers rank highest in 2024 Boat Industry Study
Following Sea-Doo were dealerships selling Polaris Inc’s Bennington, Avalon & Tahoe Manufacturing’s Avalon, and Brunswick Corporation’s Harris.
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Latest News
MRAA launches Service Advisor Certification Program
This online training package covers critical areas like effective communication, customer retention strategies, time management and organization, conflict resolution, and…
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Latest News
Octane enters Marine market
Marine, recreational, and powersports dealers selling pontoons and motorboats can now offer competitive rates and flexible terms to prime and…
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Kawasaki
Kawasaki hosts California assemblymember at headquarters
The visit emphasized the importance of Kawasaki’s economic footprint to the region as well as the commitment of Assemblymember Dixon…
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