Industry Report
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Dealers
MIC releases 2026 Motorcycle Statistical Annual
The Statistical Annual is widely used by OEMs, suppliers, and dealerships to better understand changes in motorcycle ownership trends, customer…
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Motorcycle
MIC reports 2025 motorcycle, ATV retail sales decline as buyers shift to smaller models
According to the MIC Ride Report and year-end data, sales of new motorcycles and scooters declined 7.6% in 2025 compared…
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Service Providers
Cycle Trader’s SSI shares ‘State of the Powersports Industry’ report for July
The pre-owned segment was the bright spot with ATVs/UTVs and dual sport bikes posting slight gains, while touring also improved…
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Dealers
Latest data from SSI shows bright spot on used market as new unit sales fall
Despite a slight overall dip in the powersports industry in April, new data reveals pockets of growth and ongoing momentum…
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Polaris
Polaris CEO gives strategy overview in Capital Markets Day report
Polaris provided an overview of the powersports industry and the company's long-term strategy to remain an industry leader while executing…
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Finance and Insurance
Protective Asset Protection shares annual F&I report
The fifth edition report focuses on F&I product trends and how dealers can maximize options to address consumer affordability challenges.
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