Helmet company announces MAP policy
Cima International, Inc., the Illinois-based agent for Nolan helmets in the U.S. for more than 30 years, announced a MAP policy effectively immediately.
Following is an email sent from the company that describes the new policy:
“Due to the innovative nature of our products, it is often necessary for authorized retailers and their sales associates to commit significant time and resources toward learning and supporting our products. In addition, we recognize there are significant costs involved in developing, protecting, advertising and branding our products and educating the consumer about each product’s unique value proposition.
“As such, we offer our products to authorized retailers at a cost/price structure that we believe fosters the profitability necessary to fund the aforementioned activities. Therefore, it is the purpose of this MAP policy to support our mutually beneficial cost/price structure and to maintain a level playing field for all authorized retailers, regardless of size and purchasing power.
“Similarly, we believe a sound MAP policy protects the consumer from unauthorized retailers who have no knowledge of the products, provide no support, and in some cases misrepresent product availability. This MAP policy refers only to the price that an authorized retailer chooses to advertise in print, direct mailing and emailing, radio, Internet, telephone, FAX and all other forms of pricing advertisement — not to the price at which an authorized retailer actually sells our products.”
Dealers please contact your distributor for complete information, or contact us directly at:
CIMA International, Inc.
1585 Beverly Court, Unit 118
Aurora, IL 60502
Toll Free: 866-2helmet; 630-701-1601
