Viper Motorcycle gets European distribution

Viper Motorcycle Company has signed an agreement with AMV Motorcycles for exclusive distributorship in the United Kingdom and Europe.

“We plan to have the Platinum Distribution agreement in place with AMV during the first quarter of 2012. As we continue to move forward expanding our dealer network, our commitment to excellence is represented by our choice of Platinum Overseas Distributors,” said Colbert Seagraves, Viper Motorcycle Company’s VP of marketing and racing operations.

“AMV is delighted to enter a formal agreement with Viper Motorcycles and already has an ongoing relationship with Ilmor in the U.K.,” said Graham Manchester, managing director of AMV. “We were pleased to be told that Ilmor was involved in building a special V-twin for the new Viper motorcycle. This bike breaks new territory in the U.K. and Europe, being dubbed a ‘supercruiser’ and, with the new EU regulations looming, a slowing market in sports bikes and very little new in naked or existing V-twins, this new bike offers serious riders a new and exciting form of two-wheeled enjoyment and above all it has an engine built in the U.K.

“AMV specializes in the development of new markets, especially for exotic motorcycles. Initially, for the sales of Viper motorcycles, we will be looking to appoint two outlets in the U.K., one in the North West and one in London; we will also be seeking to expand the brand onto the mainland of Europe.”

“The Viper Diamondback Super Cruiser is in a league of its own, and we are setting up a worldwide distribution network to match,” Viper Powersports CEO John Silseth said. “We recently signed our initial Platinum distributor out of Dubai, and bringing AMV motorcycles on as our second overseas distributor is key to developing Viper into a truly worldwide brand.”

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