June 13, 2011 – Snowmobile Digest

Arctic Cat launches e-commerce site for U.S.

Arctic Cat Inc. has launched its Parts, Garments and Accessories online store at www.arcticcat.com for the United States market. Consumers now have the convenient option of shopping online for a full range of Arctic Cat PG&A products. These orders can be delivered to a home or a nearby Arctic Cat dealer. Arctic Cat expects to expand the e-commerce site to accommodate Canadian shoppers by late summer.

“We are excited to offer consumers the speed and convenience of our new online store, which will provide access to Arctic Cat’s products and product information at any time,” said Mary Ellen Walker, vice president and general manager of Arctic Cat’s PG&A division. “Our dealers will also benefit by receiving online orders without making the investment in building their own Internet store.”

From dirt to snow, Arctic Cat is making online shopping easier to match the perfect product to enthusiasts’ riding style and machine.

The benefits of Arctic Cat’s online store include:

  • Convenient 24-7 shopping. Online orders are fulfilled within 24 hours, enabling consumers to receive their order within three to five days.
  • Secure, confidential and reliable. Built-in security measures protect consumers’ information. The system currently accepts payment with Visa, MasterCard, American Express, Discover and PayPal.
  • For dealer pick-up orders, consumers simply choose a dealership within a 150-mile radius where they will pick up their order.

    Arctic Cat selected Shopatron’s Coex Freedom technology to support the e-commerce site’s fulfillment. The Arctic Cat online store also features PartStream, ARI’s new, consumer-friendly lookup and ordering system which offers a quick search tool, intuitive illustrations and an extensive collection of parts diagrams dating back to 1974.

    This feature simplifies consumers’ searches for the exact part required, regardless of the age of their machine.

    BRP gets new retail financing for Canadian dealers

    BRP has entered into a new relationship with National Bank Financial Group to provide promotional retail financing to its retailers throughout Canada. This new resource enables Canadian dealers who carry Ski-Doo snowmobiles, Sea-Doo watercraft and boats, Evinrude outboard engines and Can-Am ATV, side-by-side vehicles and roadsters to offer additional competitive retail financing options with expedited approval processes.

    National Bank Financial Group is an integrated provider of financial services, combining retail advisory and brokerage services with institutional brokerage, investment banking, corporate finance and securities clearing services for third parties.

    “National Bank Financial Group has been partnering with Canadian businesses for over 150 years to ensure economic growth and development in all regions where it operates,” said Kathleen Zicat, National Bank Financial Group’s senior vice-president of sales and service, retail. “Consumers are to benefit from this new agreement between two key players in their respective markets.”

    “We continue to leverage our relationships with key lending institutions to provide our dealer network the best options for financing when selling our products,” said Yves Leduc, vice president and general manager of BRP’s North America division. “Retailers still face many challenges when securing retail financing options for customers. National Bank Financial Group is now a key resource that will ease the selling process for our dealers.”

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