American Suzuki re-launches consumer Web site

American Suzuki Motor Corp. re-launched its Web site, www.suzukicycles.com. Questus, an interactive marketing agency, managed the redesign, according to the companies’ press release.

The redesigned site has a new navigation tool as well as images and model and company information.

“The new suzukicycles.com is one of the many ways this year the Suzuki brand will engage with those who are really looking to activate their motorcycle and ATV passions, in this case through the Internet,” Steve Bortolamedi, senior advertising manager for American Suzuki’s motorcycle division, said in the release. “The new site creates deeper and more dynamic experiences that engage loyal fans and potential new riders.”

Jeff Wagener, creative director at Questus, added in the release, “Overall, we wanted to capture the raw emotion, power and excitement of Suzuki’s incredible product line and stir the imagination of every kind of rider, whether new to Suzuki or a loyal customer. Ultimately, of course, we see the job of the site to drive eager customers into dealerships- fully informed and eager to buy.”

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