Triumph sets U.S. sales record

Triumph Motorcycles set a new single month sales record in June. The company sold 1,536 units in the United States, which is 91 more units than the previous record, according to a Triumph press release.

June sales were a 17 percent increase over the same month last year. The company says all of the new Street Triple bikes have contributed to the increase in sales as well as the mid-year release of the Speed Triple. Also deserving recognition are the Bonneville T100 and Thruxton.

“Consumer interest in Triumph’s products has never been stronger,” Jim Callahan, marketing manager of Triumph Motorcycles (America) Ltd., said in the release. “With the announcement of the Triumph Thunderbird and several new model updates at the recent Global Dealer Conference, we anticipate this growth trend to continue as the new model range will generate additional traffic throughout our dealership network.”

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