Ducati NA growth prompts new hirings

Ducati North America announced several internal promotions and new appointments designed to support continued commercial success in North America Wednesday. Six new positions were created and filled.

Jason Chinnock, who was recently an area sales manager covering the Midwest, has been promoted to national sales manager. In this newly created role, Chinnock will oversee all aspects of Ducati sales in the United States. Elliot Cho will fill Chinnock’s position. Cho was previously part of the HMC Supermoto Team.

On Jan. 1, the Ducati North America MRP Department name was officially changed to “Ducati Performance.” The renamed department will focus on the performance and accessory business. Supply Chain Manager Dimitre Dimitrov was promoted to Ducati performance manager, where he is responsible for selling accessories and apparel to authorized Ducati dealers. Supporting Dimitre will be two new positions, and new hires: Jon Bekefy is accessories manager and Georgina Colvin is apparel manager. Both come to Ducati with existing motorcycle industry experience.

The Business Development and Marketing departments’ Sian Goad has been promoted to advertising and brand manager, where she will oversee branding initiatives and all advertising work. Kristi Blanchard was promoted to network development manager, where she will work on how the brand is received and promoted in dealer showrooms. John Paolo Canton has been hired as public relations coordinator and will be responsible for media communications and press activities.

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