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Sea-Doo celebrates International Female Ride Day with group ride in Florida
Nearly fifty women riders gathered on Disappearing Island to enjoy refreshments, a live DJ, and camaraderie courtesy of BRP.
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Major Japanese OEMs team up to develop hydrogen engines
The Japanese 'big four' have announced they will work together to develop hydrogen-powered engines, forming the HySE technological research association.
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Canadian MMIC appoints Landon French as president and CEO
In a recent conversation with Powersports Business, French says that Canadian dealers have similar challenges as U.S. dealers with supply…
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Piaggio Group reports record Q1 results
The Piaggio Group closed Q1 with the best results to date, the sixth consecutive quarter of growth for the Italian…
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Giant Loop ADV Ride set for Crane Hot Springs, Oregon, June 1-4
The Giant Loop Ride has grown to become the largest dual sport and adventure motorcycle rally event in the state…
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Kawasaki Jet Ski celebrates 50 years of the PWC
When the original Jet Ski watercraft debuted in 1973, it created a whole new lifestyle of having fun on the…
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2022 AIMExpo video preview released
The Motorcycle Industry Council has released a video that previews the 2022 AIMExpo. The trade show will be held Jan.…
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Zeitz: Harley-Davidson delivers ‘solid’ Q3 results
Harley-Davidson, Inc. today reported third quarter 2021 results, with North America retail sales showing 2% growth compared to Q3 2020.…
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Husqvarna unveils TE300 SI Rockstar Enduro Bike
A major dose of Brembo upgrades are being added to Husqvarna’s limited-edition TE 300i Rockstar Edition enduro bike for model…
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Segway-Ninebot showcases intelligent scooters at Micromobility America 2021
At the Micromobility America (MMA) 2021 event in San Francisco, Segway-Ninebot showcased its full lineup of vehicles designed for shared…
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Polaris UTV Dealers Top Pied Piper’s Latest Study
Polaris Side-By-Side/UTV dealers led the way in a recent Prospect Satisfaction Index study conducted by California-based Pied Piper, outscoring 16…
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Rollick and Lightspeed partner to support dealers
Technology provider Rollick and CRM/DMS provider Lightspeed announced a partnership this morning intended to help dealers rate the quality of…
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Jeff Frehner named chief operating officer of Lectric eBikes
Lectric eBikes has hired Jeff Frehner as its new chief operating officer. Frehner, a former executive at Saris Cycling Group…
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Yamaha expands off-road lineup for 2022
Building on momentum from last year’s unveiling of the RMAX Wolverines, Yamaha is adding a new version to the lineup…
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The UTV World Championship partners with nonprofit Tread Lightly!
The UTV World Championship is teaming up with nonprofit Tread Lightly! to promote off-road environmental stewardship. When UTV racers, fans…
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Two more Harley dealerships sold to Wise Auto
Two high-profile Southern California Harley-Davidson dealerships have been sold to Rami Yanni and Wise Auto Group, continuing a series of…
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VanMoof raises $128m in funding round for e-bike brand
VanMoof, the Dutch e-bike brand, has announced a $128 million minority investment in a funding round led by Hillhouse Investment,…
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