Top Stories
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AIMExpo dealer registration sees record growth
With less than two months remaining until the fourth annual American International Motorcycle Expo (AIMExpo), dealer registration for the 2016…
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Yamaha Outdoor Access Initiative awards more than $95,000
Yamaha Motor Corp., USA, announces the Yamaha Outdoor Access Initiative awarded more than $95,000 in funds and equipment to six…
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Arctiva launches Vibe lineup of snowmobile gear
As of Aug. 1, snowmobile apparel brand Arctiva now offers a full line of clothing for every rider, from the…
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Polaris announces fix for RZR XP Turbos
Today, Polaris announced that they have an approved corrective-action plan for its RZR XP Turbo vehicles, following the stop-sale/stop-ride advisory…
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WaveRunner reveals all-new EX Series
Spark competitor in rec lite segment enters with $6,599 starting MSRP Dealers were in for a treat when they gathered last…
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Tucker Rocky | Biker’s Choice Dealer and Brand Expo returns in 2017
Tucker Rocky | Biker’s Choice announced that its Dealer and Brand Expo is back for 2017. The event will be…
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Husqvarna introduces 2017 mini models
Husqvarna Motorcycles is proud to unveil its 2017 TC 50 and TC 65 models – two new from the ground up…
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BMW debuts concept bike at Sturgis
The rally may be fading into the rearview mirrors, but the action is just beginning at the Sturgis Motorcycle Museum.…
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Trailer company reveals top 10 dealers at annual meeting
Universal Trailer Corporation (UTC) hosted its dealer network at the UTC Dealer Meeting, held August 9-11, 2016 in Minneapolis. Dealers…
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Hooligans unite!
Music, mayhem and eyeballs at the Lost Highway Festival “Sponsor a music festival? What’s the expected ROI on this investment?…
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UTVUnderground launches The Legends Rally
UTVUnderground and Horsepower Adventures announced, that they have teamed up to bring you an exciting new, approachable off-road event series in…
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AIMExpo announces return of HAPPY! Happy Hour
One of the most popular traditions at the American International Motorcycle Expo (AIMExpo) will continue for 2016 following an announcement…
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Husqvarna Factory Racing wins opening round of EnduroCross
Getting his 2016 AMA EnduroCross campaign off to the best possible start, Rockstar Energy Husqvarna Factory Racing’s Colton Haaker delivered…
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KTM: Ready to Race toward market share growth
Austrian brand has taken share each year since 2009 In just eight years, KTM has seen its U.S. market share…
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Honda Pioneer growth brings 250 new jobs, $45 million HSC plant expansion
Honda of South Carolina Mfg., Inc. (HSC) today announced new investment of $45 million in a 115,000 square foot expansion…
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Energica opens San Francisco retail store
Energica’s brand of supersport electric motorcycles has opened a retail location at 53 Page Street in San Francisco. The Italian…
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BRP renews NASCAR sponsorship
BRP’s Can-Am brand will be present on the NASCAR circuit for the next two years through its collaboration with the…
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Arctic Cat issues side-by-side recall
Arctic Cat has issued a recall on approximately 4,500 side-by-sides when it was found that the throttle cable in affected…
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Yamaha WaterCraft introduces 2017 WaveRunner lineup
CHICAGO, IL – Yamaha WaterCraft Group, a division of Yamaha Motor Corporation, U.S.A., introduced its 2017 WaveRunner line that includes…
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New Fuse, Pulse racewear from Thor
Thor MX 2017 unveiled; Core, Phase lines retired Thor MX has introduced its 2017 collection, featuring two innovative new racewear…
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