Side-by-side/ATV brand unveils new name, logo When Bad Boy Off Road revealed its new Stampede 900 4x4 side-by-side in May, the company not only had a new vehicle to showcase, ...

Established in 1961, Hinshaw’s Motorcycle Store in Auburn, Wash., has been sold to local BMW and Ducati dealership owners. Ron and Laura Orr sold Hinshaw’s to Howard Crow, according to ...

Educational series for side-by-side dealers to debut at GIE+EXPO With summer coming to a close, powersports dealers are looking ahead and marking their calendars for the 2016 GIE+EXPO in Louisville, ...

Waterville, New York-based Curve Industries, an aftermarket ski manufacturer, has hired Cody Schuster, 22, as marketing/creative director and inside sales rep. Schuster, a recent graduate of the Rochester Institute of ...

Andria Yu, former editor at USA Today, has joined the Motorcycle Industry Council as director of communications. She is a longtime journalist who has been riding motorcycles more than 15 ...

BikeMaster has unveiled its 7-inch Side Mount Headlights to its lineup of motorcycle lights. With these new bucket-style complete headlight assemblies, customers can give their bike a café racer look ...

Adventure touring riders receptive to price, quality The adventure touring segment has played a part in the growth of many apparel companies, and Moose Racing is no exception. Over the ...

Ex-racer to promote U.S. Motorcycle Coaching Association Husqvarna Motorcycles has announced its partnership with AMA Motorcycle Hall of Fame racer and industry icon Jeff Emig. Emig will focus on supporting the brand’s ...

Location will put more focus on North American market Yamaha Motor Co., has announced that effective July 1, it has moved its global headquarters for its snowmobile operations to Toronto ...

Better than June 2015, and up 39 percent YTD Suzuki introduced several new and returning motorcycles and ATVs in June and July, showing dealers and consumers the all-new 2017 RMX450Z ...