Columns
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OPINION – New look, new attitude, same great news
A few years ago as I walked the Dealer Expo floor at Indy for the first time, I said to…
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OPINION – How to make your case in writing for protective legislation
I was pleased to meet with a large contingent of Nebraska motorcycle dealers in Lincoln earlier this month. A great…
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OPINION – Made in U.S.A. bias is slipping away
I’m feeling guilty. Not sure if the reasoning is legitimate or even worth mulling over, but the guilt is definitely…
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OPINION – Sifting through the priorities a successful dealer principal must remember
What makes a dealer successful and what, in my experience, has caused them to fail? I can answer both in…
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OPINION – Target some new revenue generators
A freelancer who was hoping to write some stories about cycling once asked me to lunch. I agreed, and we…
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OPINION: The reasoning behind the executive shakeup at America’s Powersports
The good ship America’s PowerSports (APS) is looking for a new captain and several crew members, but the ship is…
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OPINION: A practical way to drive cycle sales
There’s something alluring about being part of an industry that survives not because it has to, but because consumers want…
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OPINION – Cycle Country moves aggressively to strengthen and grow business
Jim Danbom, founder and chairman of Cycle Country Accessories, the Milford, Iowa, manufacturer of ATV accessories, thinks the company has…
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OPINION – A divine question that’s worth asking
Copying, so it’s said, is the most sincere form of flattery. If that’s true, then every state dealership group should…
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OPINION – BRP’s Scandinavian operations fill several niches
Rovaniemi, Finland — Up here, only a few kilometers short of the Arctic Circle, people like snowmobiles and they use…
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OPINION – Finding the right marketing approach
They’re not exactly 20 Groups, but they certainly can be helpful. They outline the problems and fears dealers have. They…
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OPINION – Annual V-Twin Expo moves into ‘class act’ category
CINCINNATI — I remember when Jim Betlach launched his V-Twin Expo here six years ago, and it wasn’t pretty. If…
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OPINION – Why it’s vital to dress up your Web site
INDIANAPOLIS — Like the tiger-print leather get-up? Borrowin’ it from LBZ’s Mike Russell. Comes off slick with that overhead lighting…
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OPINION – Tucker Rocky reinvigorates the Firstgear brand
DALLAS — Remember Firstgear in the 1990s? The really hot, high-tech, premium-priced apparel brand? It was designed and produced by…
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OPINION – It’s transition time for the youth ATV class
It wasn’t perfect, but certainly more than I could ever imagined. It was early December, a week into the first…
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