Columns
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August 13, 2007 – Educating states on the awesome responsibility dealers have
This October in Portland, Maine, there will be the bi-annual conference of state motor vehicle departments. Officials from all 50…
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August 13, 2007 – Why back-end profits should come to the forefront
If you ever wanted a valid, provable reason to stop treating back-end profits like an afterthought, then you’ve stopped at…
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July 23, 2007 – How to increase your store’s priority maintenance penetration
“I think I understand,” said the new salesperson. “With priority maintenance, customers save time because they’re a priority customer, they…
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July 23, 2007: How to increase your store’s priority maintenance penetration
“I think I understand,” said the new salesperson. “With priority maintenance, customers save time because they’re a priority customer, they…
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July 23, 2007 – Harley-Davidson corrects its flight pattern with dealers
The Harley-Davidson Motor Company just held its annual summer meeting for all dealers from around the world. Four thousand, seven…
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July 23, 2007 – Why we should be swayed from no-interest loans
This is a hard statement to make for its obvious financial impacts, not to mention the difficulty it can bring…
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July 2, 2007 – Are the industry’s ATV safety efforts enough?
Despite the big, bold word atop this page, this space isn’t necessarily just a place to preach perceived rights and…
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June 4, 2007: Before spending more ad bucks, consider your closing ratio
“Hey Boss, we really need to do more advertising. I think we should have a TV commercial, and maybe get…
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June 4, 2007 – Before spending more ad bucks, consider your closing ratio
“Hey Boss, we really need to do more advertising. I think we should have a TV commercial, and maybe get…
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June 4, 2007 – Dealer beware: Free flooring can be a true oxymoron
Oxymoron (n) — a contradiction in terms, from the Greek oxymoros, literally, pointedly foolish. Free flooring is how a manufacturer…
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June 4, 2007 – Data that will change your state of mind
It wasn’t exactly the shot heard ’round the world, but in this industry, it sure could have been. In early…
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May 14, 2007 – A constant industry challenge for managers
Those of us fortunate enough to be called managers often are unfortunate enough to receive a swarm of literature professing…
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April 23, 2007 – How many you sell could depend on how many you hire
I recently conducted a conference on dealership sale and acquisition. We had a great turnout and it was a very…
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April 23, 2007 – An offer or a disguised slap in the face?
If I walked into your dealership, extended a greeting, an offer for lunch and later an offer to buy your…
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April 23, 2007 – How to get $8,500 more each month from your service dept.
Do you measure your service department’s productivity and efficiency? Those two factors are both great ways to gauge the department’s…
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April 23, 2007: How to get $8,500 more each month from your service dept.
Do you measure your service department’s productivity and efficiency? Those two factors are both great ways to gauge the department’s…
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April 2, 2007 – Franchised dealers can no longer ignore Chinese products
Many in the industry were just hoping they would go away. After all, the initial product offerings from the Chinese…
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April 2, 2007 – An enhanced connection to a changing industry
The beacons of light shining down on the stage at last summer’s Ducati North America dealer meeting was so bright,…
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March 12, 2007 – F&I sales: the key to improving customer loyalty and profits
What’s the most profitable square footage in your dealership? If it’s not your F&I department, then you have an incredible…
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OPINION – Is your dealership changing as quickly as the industry is?
It has been a very busy 30 days, with the Harley-Davidson winter meeting in Orlando and the annual trade show…
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