Columns
-
Without factory support, can anyone fix our service departments?
Powersports Business contributor Mark J. Sheffield, a former dealer principal who now steers dealership owners in the right direction as…
Read More » -
Fraud prevention — it starts with you!
Powersports Business contributor Mark J. Sheffield, a former dealer principal who now steers dealership owners in the right direction as…
Read More » -
Warning: Today, 4 out of 5 kindergarteners can’t ride a bicycle
By Fran O’Hagan, Contributing writer Ryan McFarland, the founder of Strider kids bicycles, told his motorcycle industry audience at the…
Read More » -
When inventory is low, drive sales through pre-orders
By Ezequiel Arredondo, Contributing writer An empty sales floor requires some creative planning in order to drive sales revenue. If…
Read More » -
Best practices to grow your Facebook leads
By Ezequiel Arredondo, Contributing writer Facebook is one of your greatest opportunities to grow your online leads. But with such…
Read More » -
Let your customers’ shopping behaviors inspire your marketing
By Ezequiel Arredondo, Contributing writer The companies that have seen the most success in gaining and retaining customers have been…
Read More » -
Micro-moments: Your dealership’s greatest ally
By Ezequiel Arredondo, Contributing writer We all have those impulses to stop what we’re doing and grab our phone to…
Read More » -
Connect with your audience through emotional marketing
By Ezequiel Arredondo, Contributing writer Emotional marketing is described as achieving a desired result by forming a connection with the…
Read More » -
Is your dealership considering electric bicycle sales?
The following article was submitted by Powersports Business contributor Mark J. Sheffield, a former dealer principal and current dealership strategic…
Read More » -
Turn your website into a selling powerhouse
To better understand how dealers utilize their websites, Dealer Spike conducted a national survey this past year and received the…
Read More »
