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Powersports Business contributor Mark J. Sheffield, a former dealer principal who now steers dealership owners in the right direction as a 20 Group facilitator for Spader Business Management, provides dealers ...

Powersports Business contributor Mark J. Sheffield, a former dealer principal who now steers dealership owners in the right direction as a 20 Group facilitator for Spader Business Management, provides dealers ...

By Fran O’Hagan, Contributing writer Ryan McFarland, the founder of Strider kids bicycles, told his motorcycle industry audience at the Orange County IMS Outdoors event that today only one in ...

By Ezequiel Arredondo, Contributing writer An empty sales floor requires some creative planning in order to drive sales revenue. If you’re experiencing an inventory slump, this is a grand opportunity ...

By Ezequiel Arredondo, Contributing writer Facebook is one of your greatest opportunities to grow your online leads. But with such heavy site traffic, how do you make sure your dealership ...

By Ezequiel Arredondo, Contributing writer The companies that have seen the most success in gaining and retaining customers have been those who incorporate their customers’ needs into their marketing. This ...

By Ezequiel Arredondo, Contributing writer We all have those impulses to stop what we’re doing and grab our phone to send a text, check an email or scroll online. With ...

By Ezequiel Arredondo, Contributing writer Emotional marketing is described as achieving a desired result by forming a connection with the audience by tapping into human emotion through the use of ...

The following article was submitted by Powersports Business contributor Mark J. Sheffield, a former dealer principal and current dealership strategic advisor. Over the last couple of months I’ve had many ...

To better understand how dealers utilize their websites, Dealer Spike conducted a national survey this past year and received the following statistics: Nearly 22% update their website to feature current ...