By Ezequiel Arredondo, Contributing writer Emotional marketing is described as achieving a desired result by forming a connection with the audience by tapping into human emotion through the use of ...

The following article was submitted by Powersports Business contributor Mark J. Sheffield, a former dealer principal and current dealership strategic advisor. Over the last couple of months I’ve had many ...

To better understand how dealers utilize their websites, Dealer Spike conducted a national survey this past year and received the following statistics: Nearly 22% update their website to feature current ...

Powersports Business has turned to Ezequiel Arredondo, VP of Operations at Dealer Spike, to inform dealers as to why they should advertise year-round, not just when inventory is in stock. ...

Powersports Business has turned to Pete Batten, chief product officer at Dealer Spike, to provide insight on optimizing your dealership’s SEO strategy for the fall season. By Pete Batten The ...

Powersports Business contributor and Spader 20-group facilitator Mark Sheffield provides his latest insight on dealership operations during COVID-19. Most of the dealers I know are an optimistic bunch. In early ...

The following article was submitted by Powersports Business contributor Mark J. Sheffield, a former dealer principal. If your parents were like mine, they told you to always keep enough money ...

The news coming out of AIMExpo presented by Nationwide continues to be strong heading into the Sept. 26-29 trade show in Columbus, Ohio. Beta USA announced that it will be ...

By Dave McMahon, Editor in Chief Hope you all valued your time during the Powersports DEALER Seminars @ AIMExpo and the Power 50 Awards Dinner, both held in Las Vegas ...

By Dave McMahon AIMExpo presented by Nationwide is gearing up for a momentous 2018 run in Las Vegas, with the Powersports DEALER Seminars and 2018 Power 50 Awards Dinner once ...