Last month Facebook surpassed 200 million users – that’s more than half of our country’s population. With social networking sites exploding faster than their creators can keep up with them, ...
Read More »Blogs
Lack of information on a key small business statistic
Polaris Industries recently said it expects to lose less than 5 percent of its dealers this year as a result of the economic downturn. It was really the first official ...
Read More »A guarantee for success
If I take in all the news that surrounds us on a daily basis, from the Internet, television, magazines, etc., the last word that comes to my mind is confidence. Oddly, ...
Read More »Expanding your marketing campaign
Did you know that NASCAR fans are 82 percent more likely to buy a motorcycle than a person who’s not an auto racing fan? Did you know the No. 1 ...
Read More »Recession proof your dealership
Most dealer principals are in the motorcycle business because they’re passionate about motorcycles, not because they love to compile and analyze financial data. While being an enthusiast is certainly an ...
Read More »Consider personal goodwill in dealership acquisitions
In many non-motorsports businesses we find the sale of an operating business often involves selling what is called “personal goodwill.” This is a fairly new idea that doesn’t seem to ...
Read More »Industry Insiders Blog
With the current economy and the severe effects it has had on our industry, it wouldn’t be surprising to me to see fewer OEMs have dealer shows this summer and ...
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