Blogs
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Maybe you should grow strawberries
Whether anyone believes it or not, the Great Recession is over, and the economy is recovering. American GDP is back…
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Are you already thinking about the holidays?
Halloween is quickly approaching, and we all know what happens next. Before we know it, Thanksgiving will be here, followed…
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The ROI of retail environments
I am often asked how retail-scaping (the act of visual merchandising techniques in store) can be measured; how we can…
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Luring 3 types of women
When I ask companies or dealers what type of women they’re targeting, many times I hear “all women use our…
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First day of training — Part 1
Editor’s Note: This is the fourth in a series about hiring salespeople. In this blog, Steve Lemco explains how the…
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Is customer service experience your top priority?
Most companies think they provide great customer service. However, a recent survey conducted by Echo Research for American Express found…
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A listener’s view: We are our presentations
The goal of every presentation is to successfully influence how listeners will think or act. If that’s so, few presentations…
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Your to-do list
My last blog spoke to get off your duff. Well, I bet a bunch of you are certain you are…
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Selling to her emotional brain
Brain scans don’t lie. When women make decisions, they usually access both rational and emotional parts of their brain. Most…
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Preparing for sales training
Editor’s Note: This is the third in a series about hiring salespeople. In this blog, Steve Lemco advises dealerships on…
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