Blogs
-
$1 million cost of non-strategy
What is the cost of not having a clear marketing strategy, and how does it impact your business, whether you’re…
Read More » -
Don’t miss Year 2 of the Powersports Business Institute @ AIMExpo
A few months ago, I was talking to Curtis Sloan for a story for our June issue, and the subject…
Read More » -
Seasonal ‘curb boosting’
Today we make up words that make their way to the Urban Dictionary. I am making up a new phrase…
Read More » -
Grandparents and back-to-school buying
Sure, you know parents spend bucks on back-to-school items for their kids, but what about grandparents? An interesting article, “Boomer…
Read More » -
Why is the customer there?
One of my favorite questions I have for the class is: Why are the customers there? They easily give the…
Read More » -
Optimism abounds at distributor show
The buzz in the expo hall at the Tucker Rocky/Biker’s Choice Dealer Show this past weekend was something to take…
Read More » -
Finding what resonates with Bit.ly
Analyzing fan, follower and customer data is one of the most important things to understand about social media. Just about…
Read More » -
Selling electrics and hybrids to women
Recently, Harley-Davidson announced its “possible” entry into the electric moto-market, spurring a boatload of publicity about electric vehicles. Whether you…
Read More » -
The Wow Factor
I am positive I do not need to explain the term Wow Factor. It is so important for a salesperson…
Read More » -
Improving corporate and dealer synergy
I started my career at a dealership and remember sometimes thinking, “Why doesn’t the corporate office do THIS to make…
Read More »