Blog Spotlight
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Increasing sales and profits with apparel and accessories
BY SCOTT HOCHMUTH Excellent service is paramount to customer satisfaction and repeat business. Customers are impressed by employees that are…
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What’s taking buyers so long?
BY KENSEY EDWARDS Obviously, we would all like buyers to move down the path to purchase as quickly as possible.…
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Wake up dealers! The finance department is not your administrative department — profit is not a dirty word
BY FORREST FLINN As we head into the crazy part of the season I just wanted to reach out to…
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Owning your customer’s experience
BY NAPOLEON TETREAULT Accept ownership for what is in your area of control as well as your area of influence…
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Is your data getting into the wrong hands?
BY KIM ROCCO In light of the recent Facebook data breach, I thought it was an appropriate time to discuss…
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Spring ahead
BY NAPOLEON TETREAULT Spring is a time of rebirth, renewal in nature. It’s also a time that most of us…
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Employee development and training program
BY SCOTT HOCHMUTH Dealership employee development and training programs are designed to instill specific knowledge and skills to improve job…
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3 SEO & SEM myths debunked
BY LAUREN LABUNSKY Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are highly effective tools that can drive impressive…
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Management update: What is strategy anyway?
BY FORREST FLINN Strategy is a word that we hear being used in dealerships all the time but what does…
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How to capture a brand-loyal buyer
BY KENSEY EDWARDS Let’s call a spade a spade — motorcycle buyers can be tough. They think they know exactly what…
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The Normalization of Deviance is affecting your bottom line
BY TONY GONZALEZ The Culture of Business was a course I took to complete my masters program. One of the…
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Make profitable hiring decisions with behavioral interviewing
BY FORREST FLINN Have you ever had the experience where the person that you interviewed and hired is not the…
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For spring at your dealership: Order, Stock, Stage and Sell
By Mike Jackson As I write this it is still snowing across the Midwest and Northeast and in the 30s…
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Make a list and check it off
We all have lists in our life. We make to-do lists, lists for groceries, home improvement lists and bucket lists.…
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Perspective and its role in your business
As the spring selling season is fast approaching, I wanted to touch on this subject a bit. Perspective: how we…
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Getting specific with Facebook advertising
Many dealers find that Facebook is the most useful platform for advertising their business, and that makes sense when you…
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Mobile campaign drives 122% increase in retail sales
As we dive deeper into 2018, dealers are very focused on the upcoming riding season, launching new models and preparing…
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Technology trends to watch in 2018 — Part two
At the start of the new year, I asked Dominion Enterprise’s Chief Information Officer, Joe Fuller, to share his knowledge…
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Create an online marketing plan that delivers
Most dealers know that having a strong online presence isn’t just important in 2018, it’s necessary. But getting found online…
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Managing online lead response time
As a consumer living in a digital world, we have turned into impulse buyers of goods and services. With the…
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