Blog Spotlight
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Stop and rethink your review process
A few months back I wrote about the importance of managing your dealership’s online reputation and reviews. After doing more…
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Brace yourself: Columbus is coming
Sorry for the “Game of Thrones” reference, but the season finale was just this past Sunday. However, it’s true: Columbus…
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Own your online reviews like a boss
I’m currently in the process of shopping for new appliances. This search would have once involved driving to various appliances…
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Want more bang for your marketing buck?
This summer ARI teamed up with PSB to deploy a survey on dealer digital marketing trends. While we’re still crunching…
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How to increase your sales opportunities
In this year’s 2017 Powersports Business Market Data Report, there was a lot of powerful information that will help you…
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Aged inventory: Time to let go
Too often, dealers hold onto aged inventory long past the time products can possibly sell with retail prices. Compiling old…
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How to get over a bad review
Often, I am asked the question, “How can I get rid of my negative reviews?” or “Should I just turn…
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Be a better sales professional
Zig Ziglar was a master of explaining the key aspects of being a complete sales professional. He would break these…
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Capitalize on the end of the summer slowdown
The long days of summer are getting shorter, and kids are back to school in many parts of the country.…
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Capture customers’ attention with video
With video becoming a more and more popular tool in the marketing strategy toolbox, it’s time for your business to…
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