Blog Spotlight
-
Leaders always support their staff
Here’s a hypothetical situation: A new hire, currently being trained, goes home at the end of her shift, with her last…
Read More » -
Can you spare some change?
Change is inevitable in business, just ask anyone in the electronics world. If those companies don’t change rapidly they are…
Read More » -
Are you primed to capture refund sales?
For many of us, the dreaded April 15 tax filing deadline looms large. But if you turn that negative attitude…
Read More » -
That’s not actually a mobile messaging solution
Last year I wrote a blog called “The long and the short of mobile marketing for your dealership.” The point…
Read More » -
SEO: Why the set-it-and-forget-it model won’t work
Out of the box, when you purchase a website from an experienced website provider, your site has some search engine…
Read More » -
Leverage your customers to amplify your dealership on social media
What is social media? A) An additional place to list inventory; B) A way to personalize your dealership; C) A task for my…
Read More » -
Using spiffs to target sales
Spiffs to make something “spiffy” or more attractive by assigning a premium or bonus to a specific item! Creating spiffs…
Read More » -
In the powersports business, we sell fun
Wow! We have such an awesome opportunity to work in this fun business: Motorcycles, dirt bikes, ATVs, UTVs and PWC.…
Read More » -
Sweat the small stuff: Incremental savings yield big rewards
A couple of weeks ago I was having a conversation with a dealer principal about his marketing budget. He expressed…
Read More » -
Is it time to employ a new strategy?
When all of us are playing the same game, your strategy to market customer experience and ease of doing business…
Read More » -
Connecting with millennials
The millennial generation (made up roughly of people ages 18-34) is your future pool of customers. They may or may…
Read More » -
HR update: The benefits of using a professional powersports recruiter
Spring has sprung across the country! Are you ready to hit the ground this season running on all cylinders? Is…
Read More » -
What running taught me about business
Engage your senses to help you take in what you are currently overlooking. Recently I was in Texas for the…
Read More » -
Is your playbook for this year complete?
When I was a district manager for a motorcycle manufacturer, many people thought spring was my busiest time of year…
Read More » -
The perfect world
In my perfect world a customer would walk into our dealership look at one of our new shiny bikes and…
Read More » -
Working across the aisle — Part three
During the past two months, we have shared challenges faced by powersports lenders and dealers when working with their counterparts.…
Read More » -
Tucker Rocky goes mobile in Texas
The powersports industry sees a number of fantastic events throughout the year. For dealers, consumers, vendors, OEMs you will find…
Read More » -
Did you know there are apps for your computer, too?
By now, you’re probably quite familiar with the ‘mobile apps’ you download on your mobile device. Depending on your device,…
Read More » -
Insights from Google: Making mobile work for you
When was the last time you saw a customer walking your lot with their smartphone in hand? My guess is…
Read More » -
Craiglist data may surprise powersports dealers
On November 15, 2016, Craigslist, the 16th most popular website in the United States, changed how the motorcycle industry listed…
Read More »