To help retailers get into the holiday spirit and into the black, the Motorcycle Industry Council (MIC) has a festive new package of Revive Your Ride! marketing tools. The tools ...

Motorcycle safety, specifically state helmet laws or the lack thereof, is back on the federal government’s mind. The National Transportation Safety Board today added motorcycle safety to its "Most Wanted" ...

RideNow Powersports, which is believed to be the industry’s largest national dealership group, is opening its first dealership in Washington state, according to an online report. RideNow Powersports is opening ...

Brad Darling has been promoted to vice president/general manager of Arctic Cat’s snowmobile division. In this role, Darling will lead Arctic Cat’s snowmobile business, building and executing a global strategy ...

Two aftermarket companies are partnering to produce new products for the enduro and motocross markets. Leatt Corp., a worldwide distributor of neck braces, and USWE International AB, a developer and ...

KYMCO USA is sponsoring the First Annual Scooter Land Speed Trials, a unique event that will take place on Historic Route 66 in Devore, Calif., on Nov. 21. The Motor-Scooter ...

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Motorsport Aftermarket Group (MAG), a family of aftermarket brands, recently announced the hiring of Eric Anderson to oversee its sales and marketing strategy. Anderson, now serving in MAG’s newly created ...

ADP Lightspeed, a provider of dealer management systems (DMS), announced integration with a phone service that is aimed at improving customer service. ADP Lightspeed can now work with ADP Network ...

To help retailers get into the holiday spirit and into the black, the Motorcycle Industry Council (MIC) has a festive new package of Revive Your Ride! marketing tools. The tools ...