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Getting motivated
Here is a dumb question: If you think positive things will you feel and do better? Of course you will.…
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As dealer principal, do you act like a CEO or a janitor?
Back in 1985, I scraped together every last cent to buy a Kawasaki Ninja 600R from a dealer in Pennsylvania,…
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A thousand tiny pieces
We all have that favorite little restaurant or that favorite place to buy things. Maybe it is just Starbucks because…
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PSB 123s: Customers you should be reaching
Customers who haven’t made a purchase. “Data mine every person that hasn’t purchased a unit. The real target there is…
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The foundation for achievement
Let’s face it, times have changed, and the way we grow has changed also. That customer coming through your door…
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‘Tis the season for a quick check-up
As the new year approaches, one of the business resolutions dealers should commit to is fine-tuning their website to start…
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It’s the dawn of a new season
To: Brick and mortar dealers We are in the twilight of 2011 and the dawn of 2012. This is our…
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You gotta believe in order to recieve
I have been doing sales training and hiring for the past 30 years. Often while flying to my destination I…
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Protect yourself and your customers from credit card fraud
comScore the respected leader in digital measurement, reported that e-commerce spending for this holiday season is up 14 percent over…
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Are the motorcycle brands you sell really just commodities?
Wandering around this year’s Long Beach motorcycle show, I was struck by how dramatically the U.S. motorcycle market has changed…
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