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What are your customers saying about how you treat them?
At our weekly PSB meeting the other day, the subject of customer service came up. As a magazine dedicated to…
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Are you appealing to the right niche markets?
Everyone knows that I’m in the business of making accessories for UTVs. We work with a number of companies, not…
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Start your end (cap)
Last month I mentioned that taking action by exploring your due diligence was one of the most thoughtful things you…
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Why marketing goes wrong so often (and what to do about it)
Marketing is a mystery — at least that’s the way it seems when compared with just about every other company function.…
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Increasing sit-downs boosts sales
Editor’s note: This is the fifth blog in a series about asking for the sale. In this installment, Steve Lemco…
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4 Tips for making online videos for your business
My brothers bought me a beer making kit for Christmas. Alongside all the supplies and ingredients, I found a DVD:…
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Features
Powersports Business Nifty 50 winners revealed
Powersports Business would like to congratulate the winners of our 14th annual Nifty 50 contest. The winners were selected by…
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Stop business crises before they create havoc
Perhaps even more than the lure of money, optimism dominates the entrepreneurial mind. Whether it’s well grounded or not, every…
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What a customer hears — or doesn’t hear — on the phone
When customers call your dealership and get put on hold, what do they hear? Are they treated to an exuberant…
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Turning those lookers and shoppers into buyers
Turning all those lookers and shoppers into buyers is, in retail, the “holy grail” of topics. We send our managers…
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