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Tag Archives: Fran O’Hagan

Internet inquiries: Respond by e-mail or telephone?

More than 80 percent of today’s motorcycle shoppers visit a Web site before visiting a dealership, so we shouldn’t be surprised as more and more shoppers’ first contact with a dealership is by Internet/e-mail too. Successful dealerships have a defined process in place to handle Internet/e-mail leads, but is the “best practice” to respond by e-mail or by telephone?

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When is the last time you spoke with your customers?

Years ago, after he had created a multi-billion dollar business from scratch, Ross Perot was asked about his role at the company. His answer was “sales.” Along with all the other obvious roles of a CEO, Perot was clear his top priority was taking care of customers and finding new customers.

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