Norton Motorcycles invests in new factory HQ in England

The Norton Motorcycle Co Ltd has moved to a new location in Solihull, West Midlands.

The new HQ will be a permanent base for all staff and incorporates state-of-the-art design, engineering, manufacturing and quality capabilities.

Opening of the newly fitted out factory comes after a multi-million pound investment from Norton’s new parent company, TVS Motor Company.

Commissioning is near completion and opening is expected in Q1 2021.

Over 50 high quality, new jobs have already been created and more are expected to follow as the business activity grows providing a welcome boost to the local economy.

The site in Solar Park, Solihull is the most advanced facility that Norton has ever had.

The Norton Motorcycle Co Ltd has announced that the company is moving to a new headquarters. The state-of-the-art production site located in Solihull, West Midlands, will open following a multi-million pound investment by Norton’s Indian parent company, TVS Motor Company. It will be the most advanced manufacturing facility in the 122-year-old motorcycle brand’s history.

The premises will be the central hub for all of Norton operations, providing a permanent base for all staff. The new headquarters will be home to design, engineering, purchasing, sales, marketing, and support teams as well as the skilled production team that is resuming manufacture of motorcycles. Some of the specialist tooling and equipment previously used by Norton has been carried over to the new site in Solihull, but the site is benefiting from substantial new investment.

The new manufacturing facility will make use of modern-day, quality-assured production processes. Skilled technicians will deploy bespoke bike building techniques and state-of-the-art new manufacturing equipment to ensure all bikes are built with great precision and quality, a hallmark of both Norton and TVS Motor Company. Norton will resume production of the Commando Classic model at the Solihull site, building a limited quality to honour customers that had ordered and paid for a deposit on these bikes. Production of the V4SS will commence soon and the full opening of the facility is expected in Q1 2021.

Sudarshan Venu, Joint Managing Director of TVS Motors, said: “The opening of the new headquarters represents a significant step forward for Norton Motorcycles. The opening of this state-of-the-art facility will create the foundations for a sustainable long-term future of Norton. The new bikes will meet the world class standards our customers expect.

“2020 has been a tough year for the world but we are excited to be moving into our new home and we are delighted this has been created by the Norton and TVS teams in just 9 months. This new facility underpinned by strong quality processes will produce bikes truly worthy of the illustrious Norton brand and take it into the future. We are setting out to create a future for the company, our employees, our customers and our partners that lives up to the highest expectations and enable Norton to once again become the real force its history deserves.”

Andy Street, Mayor of the West Midlands, said: “The arrival of Norton’s global headquarters to Solihull is a real vote of confidence in our region as we look to recover from the pandemic. It speaks volumes to the strides the West Midlands has taken forward in recent years that Norton has chosen to come home after more than a decade based outside the region. This investment not only re-establishes our historic partnership with Norton, but will set a world-class benchmark for exceptional motorcycle manufacturing at the heart of our region, creating hundreds of jobs in the process at what is an incredibly challenging time economically.

“This investment also represents the start of an important partnership between the West Midlands and TVS Motors. With Tata-owned JLR also based in the region, the West Midlands has a good relationship with India that we are constantly looking to improve through the West Midlands India Partnership. This investment by Norton exemplifies what exactly we are trying to achieve with the partnership, and I am delighted to welcome the company back home.”

The new Norton headquarters demonstrates the continued investment by parent company, TVS Motor Company. The Norton Motorcycle Co Ltd was acquired by TVS in April 2020. TVS is committed to ensuring the long-term of Norton as a self-sufficient brand, true to its core values and heritage.

Norton Motorcycles was founded in 1898 as a manufacturer of fittings and parts to the two-wheel trade.

In April 2020, Norton Motorcycles was acquired by TVS Motor Company, India’s third-largest motorcycle manufacturer. Under the leadership of TVS, Norton is based out of a new manufacturing facility in Solihull, West Midlands, building British bikes in England using traditional hand-crafted techniques with modern day machinery for consistently high quality.

Check out more Powersports Business articles on Norton here.

— Dave McMahon, editor, dmcmahon at powersportsbusiness.com

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