Italian motorcycle manufacturer MV Agusta has announced its five-year business plan. The capital to support the execution of the plan, as well as achieve the consolidation and growth of the company, is entirely provided by the Sardarov family, MV Agusta’s shareholder.
The business plan aims at reaching a sales volume of over 25,000 motorcycles in the five-year frame along with investments in both a new premium and medium capacity range, which will enable the company to extend the availability of MV Agusta products to more customers, thereby significantly increasing sales volumes.
In the three-year period 2019-21, the industrial plan also provides for a strong investment in the global distribution network, focused primarily on Europe, Asia and the USA.
MV Agusta is starting production of the new “Hyper-naked” model, the Brutale 1000 Serie Oro, voted “the most beautiful motorcycle in the show” at EICMA 2018 as well as the Superveloce 800 Serie Oro.
Both models will be produced in only 300 units, all of which have been sold-out online in just a few days. They will be delivered to customers over the next months.
After becoming the new Chairman of the Board and CEO in December 2018, Timur Sardarov has put together a new top management structure and has brought Massimo Bordi and Paolo Bettin into MV Agusta team.
Bordi, a renowned engineer and manager in the industry, has been appointed to the position of executive vice chairman. Bettin, who has strong records in the financial restructuring of several industrial companies, is the new CFO of MV Agusta, while Giovanni Castiglioni will maintain an advisory role.
Timur Sardarov commented: “Over the next five years, MV Agusta’s attention will be focused on developing the sales and service network, while investing in product development and maintaining its efforts in digitalization and technological innovation. We are committed to deliver the best products and continue to be a benchmark in motorcycle industry in quality, design and technology. Finally MV Agusta has all the tools to do so. Together with the management, we are working diligently to execute the business plan and achieve our objectives which will require an increase of personnel and dedication from all at every level of the company. This will also positively impact the local community in terms of employment and benefit the Varese-area related industries.”