Major manufacturers have answered the call from the American International Motorcycle Expo and the Motorcycle Industry Council for the industry to come together in 2019 through the theme Together We Rise. This reflects the urgent need that is resounding throughout the powersports industry to overcome obstacles and seize the opportunities the changing market has presented.
AIMExpo presented by Nationwide — the only trade and consumer show for the North American Powersports Industry — has outlined 2019 as a pivotal year for the powersports industry to come together. This commitment is shared by many of the biggest companies within the sector, and they will be present Sept. 26-29 when the doors open to the Greater Columbus Convention Center in Columbus, Ohio.
AIMExpo presented by Nationwide announced the following manufacturers will be participating in the 2019 show:
• BETA USA
• BMW Motorrad USA
• BRP, Inc
• American Honda Motor Co., Inc.
• Kawasaki Motors Corp., U.S.A
• Roxor Offroad
• SSR Motorsports / Benelli Motorcycles USA
• Suzuki Motor of America, Inc.
• Triumph Motorcycles America
• Yamaha Motor Corp., USA
In the coming weeks, more information regarding new companies joining the movement and further details regarding specific activations planned by key OEMs to take advantage of the reimagined show will be shared.
“Together We Rise is a powerful theme for this year’s AIMExpo,” said Kerry Graeber, vice president of Motorcycle/ATV Sales and Marketing at Suzuki Motor of America, Inc. “Coming together as the powersports industry to recognize, adapt, and take action in today’s challenging business environment is crucial to our future. It’s time to reinforce that unity, commitment and passion with our fellow business partners, media and customers.”
As in previous years, AIMExpo presented by Nationwide is open to both the trade and consumers. It allows manufacturers to present new products, campaigns, and connect with dealers in an engaging and meaningful environment. It’s also the annual and best opportunity for dealers to meet their current aftermarket vendors, collaborate and find inspiration from colleagues, find new opportunities, and attend education/business development seminars presented by Powersports Business designed to maximize profit and stay ahead of new consumer buying trends and habits.
“We want to give special recognition to the OEMs who have heard our call and are supporting the industry by committing to this year’s AIMExpo presented by Nationwide. They have fully embraced the concept of Together We Rise and we encourage others to join us so that we can all create a stronger Powersports Industry through unity,” said Cinnamon Kernes, vice president and general manager of MIC Events.
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