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Yamaha launches new consumer website for motorsports

News release

In its never-ending quest to be the world’s most consumer-centric motorsports company, Yamaha Motor Corporation, U.S.A., has launched a new consumer Website at that is chock-full of updated information and improved features that enable customers to find information on any Yamaha product more quickly and easily.

“The reason for the updates and changes to our Website is simple: visitor satisfaction,” said Jill Hobbs, National Motorsports Marketing Manager for Yamaha Motor Corporation, U.S.A. “We are convinced these improvements will make navigating our new website a breeze, and we will continue to make improvements and updates going forward.”

According to Hobbs, the Website has been optimized so that consumers can easily access information about Yamaha motorsports products from a range of devices, including desktop computers, tablets, and smart phones.

The site’s navigation tools have been revised so that they are product-based, which enables consumers to quickly access the exact information they need based on where they are in their purchasing process.

With the new changes, links to the content categories that were previously in the top navigation panel are now found in the bottom navigation panel on all pages.

Also, all product pages on the revised Website feature a scrolling format, which is especially convenient for viewing on a tablet.

To check out the new Website and get more information on all Yamaha motorsports products–including features, specifications, photos, and videos–please visit If you’ve previously visited the Website prior to the updates, please clear your cache (browser history) and re-visit.

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