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Tucker Rocky, MAG announce merger

News release

Indianapolis, IN – Tucker Rocky / Biker’s Choice announced today it has agreed to merge with Motorsport Aftermarket Group (“MAG”).  LDI Ltd., LLC (“LDI”), the sole shareholder of Tucker Rocky / Biker’s Choice, will become the majority shareholder of the combined company.  Leonard Green & Partners, L.P., the current majority shareholder of MAG, and other existing MAG shareholders will retain a significant minority interest in the combined company.

LDI has been a major participant in the powersports industry for 25 years through its ownership of Tucker Rocky / Biker’s Choice.  At closing, J.A. Lacy, President and CEO of LDI, will become Chief Executive Officer of the combined company which will operate under the Motorsport Aftermarket Group name.  Brian Etter will continue in his role as President of MAG’s branded product, media and online retail operations.  Dan Courtney will continue as President of Tucker Rocky / Biker’s Choice.

“The strategic merit for this combination stems from the highly complementary product and service offerings of each of these businesses in the powersports industry,” said current MAG Chairman Arnie Ackerman.  J.A. Lacy added, “Long-term success for the company will be built by bringing enhanced selection, service and solutions to powersports dealers in order to drive retail sales growth.”

The transaction is expected to close in the second quarter of 2014. The closing of the transaction is subject to customary regulatory approvals and closing conditions.

About Motorsport Aftermarket Group (MAG)

Founded in 2000, MAG is a leading independent manufacturer of branded aftermarket products for the powersports industry.  Major brands in the MAG portfolio include Vance & Hines, Küryakyn, Performance Machine, Progressive Suspension, Mustang, Renthal, DragonFire and Roland Sands Design.  MAG is also the leading online retailer in the powersports industry through its Motorcycle Superstore and J&P Cycles websites.  For more information, visit

About Tucker Rocky / Biker’s Choice

Tucker Rocky / Biker’s Choice are leading distributors of motorcycle and ATV aftermarket parts, apparel and accessories to powersports dealers.  With seven distributions centers throughout the United States, Tucker Rocky / Biker’s Choice sell over 100,000 products with next-day delivery.  Tucker Rocky / Biker’s Choice also design, develop and market a portfolio of proprietary apparel and equipment brands including Answer, MSR, ProTaper, Speed and Strength, BikeMaster, Firstgear, River Road, QuadBoss and Twin Power.  For more information, visit and

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