Features
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Features
Evaluating candidates — and employers — in a tight-knit industry
When hiring in an industry this small, you can’t outrun your reputation or a rushed decision. Powersports just doesn’t forget,…
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Dealers
Coffey: Your fall playbook starts on Friday night
Football season is the most reliable weekly gathering in America. Powersports dealers should stop competing with it and start suiting…
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Distributors/Aftermarket
OE vs. Aftermarket: Which side is winning?
Drawing on data from roughly 2,500 motorcycle dealerships, Lightspeed shows how much of the parts’ attachment revenue stays with the…
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Dealers
Hope is not a strategy: How powersports dealers can exit on their terms
Financial advisers Paulina Matel and Brad Stanek developed a practical checklist for dealership owners on what to do before they…
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Features
Coffey: September called, it wants its customers back
Industry veteran Melissa Coffey dives into ways dealers can get sales spiking again and how September is the perfect month…
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Features
Century-plus-old dealer remains a force in New England powersports market
Nault’s Powersports has an 118-year history that began with selling Schwinn bicycles, and has since grown into a four-rooftop dealership…
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Features
Déjà Vu, Part 2: Winning the e-moto generation
Industry veteran Jan Plessner looks at the e-moto craze and how dealers can harness its popularity to generate lifelong two-wheel…
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Features
Social trends: How dealers are using social, and what experts are saying
Social media consultants and industry professionals offer insight into the current social media landscape and their approach to leveraging an…
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Features
Retail and visual merchandising: An essential, often ignored source of profit
Powersports retail specialist Jennifer Robison stresses the importance of showroom layout and product presentation, which directly influence consumers' purchasing decisions.
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Dealers
Materne: Our problems aren’t that special
Max Materne takes his skills in helping turnaround underperforming dealerships and applies them to a different industry, and realizes powersports…
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Dealers
Coffey: The AI conversation every dealer needs to have
AI promises to help dealers work smarter and sell more, so you can sleep better. Melissa Coffey argues that some…
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Features
Why 20 Groups remain a dealer’s best competitive advantage
While 20 Groups have been part of the powersports industry for decades, their value may be greater today than ever…
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Features
Hawg’s transitions from traditional powersports to electric golf cart sales
It was six years ago when Billy Campbell, owner of Hawg’s Powersports, decided to turn his scooter and ATV shop…
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Dealers
Sheffield: The transparency problem powersports can’t ignore
Mark Sheffield addresses the powersports transparency problem, where freight and setup costs drive up MSRPs, leaving dealers to explain charges…
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Features
America’s 9/11 Ride: A 25-year tribute
America's 9/11 Ride was born out of a canceled vacation in 2021 but has grown yearly to honor the survivors…
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Features
The e-moto craze: blessing or curse?
Jan Plesser draws parallels between the e-moto craze and similar obstacles outdoor recreation industries had to hurdle, such as with…
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Features
Pre-owned market finds its groove in Q1
As dealers continue to navigate a market still adjusting to the post-pandemic hangover, many are finding that used units have…
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Dealers
How to start using AI in your dealership
Max Materne explains how dealers can implement AI at their store, and not just customer-facing services, but in the back…
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Features
The boomerang effect: Keys to employee retention
Jan Plessner addresses the industry's serious employee retention problem and how the right company culture can help keep great employees…
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Features
From family-owned to director of Young Powersports
Rad Gladfelder, director of powersports for Utah-based Young Powersports, shares insights on how he is helping oversee one of the…
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