Features
-
Dealers
Coffey: The AI conversation every dealer needs to have
AI promises to help dealers work smarter and sell more, so you can sleep better. Melissa Coffey argues that some…
Read More » -
Features
Why 20 Groups remain a dealer’s best competitive advantage
While 20 Groups have been part of the powersports industry for decades, their value may be greater today than ever…
Read More » -
Features
Hawg’s transitions from traditional powersports to electric golf cart sales
It was six years ago when Billy Campbell, owner of Hawg’s Powersports, decided to turn his scooter and ATV shop…
Read More » -
Dealers
Sheffield: The transparency problem powersports can’t ignore
Mark Sheffield addresses the powersports transparency problem, where freight and setup costs drive up MSRPs, leaving dealers to explain charges…
Read More » -
Features
America’s 9/11 Ride: A 25-year tribute
America's 9/11 Ride was born out of a canceled vacation in 2021 but has grown yearly to honor the survivors…
Read More » -
Features
The e-moto craze: blessing or curse?
Jan Plesser draws parallels between the e-moto craze and similar obstacles outdoor recreation industries had to hurdle, such as with…
Read More » -
Features
Pre-owned market finds its groove in Q1
As dealers continue to navigate a market still adjusting to the post-pandemic hangover, many are finding that used units have…
Read More » -
Dealers
How to start using AI in your dealership
Max Materne explains how dealers can implement AI at their store, and not just customer-facing services, but in the back…
Read More » -
Features
The boomerang effect: Keys to employee retention
Jan Plessner addresses the industry's serious employee retention problem and how the right company culture can help keep great employees…
Read More » -
Features
From family-owned to director of Young Powersports
Rad Gladfelder, director of powersports for Utah-based Young Powersports, shares insights on how he is helping oversee one of the…
Read More » -
Features
Bridging the gap: Making seller financing work for you
Morgan Stanley financial adviser Paulina Matel walks through succession planning in today's powersports landscape and how principals should navigate the…
Read More » -
Electric
Is electrification in powersports moving to the next level?
The electric motorcycle segment is still relatively novel in the U.S., but is electrification in powersports ready to be adopted…
Read More » -
Features
Coffey: Summer selling starts now
Industry veteran Melissa Coffey shows dealers effective ways to maximize summer sales efforts, increase showroom traffic, and generate more revenue.
Read More » -
Features
CFMOTO’s $20,000 turbocharged sport UTV checks all the boxes
CFMOTO is making a statement within the 64-inch turbo sport class with its newest Z10 release, which features 154 hp,…
Read More » -
Features
Miklofsky: How to market without a big budget
Business consultant Alan Miklofsky suggests different and creative marketing strategies for businesses operating on a tight budget.
Read More » -
Dealers
Materne: The fly-by-wire dealership and how AI will change our industry
Max Materne compares artificial intelligence to fly-by-wire technology and how AI can streamline busy admin work, giving dealers more face-to-face…
Read More » -
Features
Sonic flexes automotive muscle to strengthen powersports presence
Sonic made a strong industry impression after its five dealerships in the Black Hills — including its Sturgis location —…
Read More » -
Features
Plessner: The invisible competitive advantage
Recruiter and industry veteran Jan Plessner shares her thoughts on this shared trait hiring managers should look for in potential…
Read More » -
ATV
Denago eyes breakout 2026 with value strategy, rapid dealer growth
In just a few short years, Denago Powersports has gone from having no dealers to building a network of more…
Read More » -
Dealers
Bar & Shield winning dealership sets standard for operations, customer experience
Diamondback Harley-Davidson recently received the 2025 Platinum Bar & Shield Award, and GM Bobby Callahan has the dealership "running on…
Read More »