Features
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Features
Plessner: Recruiting is a team sport
Veteran powersports recruiter Jan Plessner examines dealership hiring processes and how management can successfully lead new hires.
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Dealers
No. 1 Massimo dealer continues to put customers first
Owner Chad Hutchens took his struggling trailer business and revamped it into a network of powersports stores, becoming the No.…
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Dealers
The Dealer Lab: Behavior change No. 1 — DREAM
Former dealer and host of The Dealer Lab Max Materne talks about dealers implementing change and how they get their…
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Features
Coffey: We don’t have a demand problem; we have an on-ramp problem
Industry veteran Melissa Coffey looks at how a business model shift in powersports could help dealers attract a new generation…
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Dealers
The Dealer Lab: Inventory hygiene
In his third instalment of The Dealer Lab, industry veteran Max Materne discusses unit inventory and how dealers should manage…
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Dealers
Avoid costly mistakes: Navigating warranty reimbursements
Attorney Hillary Holmes Reaume tells dealers how they can turn the warranty reimbursement process from a frustrating chore into a…
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Features
Gamifying dealership operations to improve performance
Industry veteran Mark Sheffield shares his story on how visible, ongoing contests can be applied to how we run powersports…
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Motorcycle
From border to border: A dealer’s record-setting ride with his daughter
Tracy McIntyre — along with his 14-year-old daughter, Ashley — embarked on a 56-hour, 1,500-mile motorcycle ride from the border…
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Features
New Year’s resolutions: Winter planning before the spring selling season hits
Commercial risk consultant Zach Materne offers ways dealers can prepare during the winter downtime before the spring selling season begins.
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Features
Hire smarter: Avoid these common mistakes
In the powersports industry, a poor hire can be costly. Jan Plessner from Action Recruiting walks us through how to…
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Dealers
The Dealer Lab: Redesigning the dealership model
After sharing his 90-day turnaround project, Max Materne is launching the Dealer Lab, where dealership strategies and processes will be…
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Dealers
Cleveland Moto’s 25-year blueprint for surviving a shifting market
From Vespa demand to Moto Morini momentum, the West Park dealer shows why authenticity, community, and a thriving podcast audience…
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Dealers
From tires to Harleys: How an entrepreneur found his niche in powersports
A nationwide auto tire franchisee turned Harley-Davidson dealership owner, Steven Towers is now the owner of five H-D stores across…
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Features
The innovator who changed off-road, Bob Fox, enters Hall of Fame
Powersports industry veteran Melissa Coffey writes about the importance of Fox Factory founder being inducted into the Off-Road Motorsports Hall…
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Features
2026 market outlook: Protect cash, pick your moment, proactively plan ahead
Morgan Stanley certified financial planners Brad Stanek and Paulina Matel look at the 2026 economic landscape and share what dealers…
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Features
Today’s hiring landscape: Hooking top talent
Industry recruiting expert Jan Plessner of Action Recruiting shares practical strategies for powersports dealers navigating today’s tightening labor market.
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Features
How AI can help dealers work smarter, not harder
Jacob Berry, host of the Dealership Fixit Podcast, sat down with marketing strategist Brent Wees to talk about how dealers…
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Features
Dealership group keeps powersports passion alive in the Southwest
Brothers and lifelong enthusiasts Tanner and Trey Gearn turned a love for powersports into a four-dealership network spanning across New…
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Features
North Dakota dealer’s auto experience helps SxS sales surge
The North Dakota dealership is seeing a spike in side-by-side sales, thanks to the evolution of machines like the Can-Am…
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Features
The Turn Around Project — Episode 5: Rebirth
The final chapter of 'The Turn Around Project' ends with Max Materne and his team successfully resuscitating his former dealership…
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